To Investigate the Branding Importance in Food and...

TO INVESTIGATE THE BRANDING IMPORTANCE IN FOOD AND BEVRAGE INDUSTRY Chapter 1: introduction 1.1 Introduction to branding in food and beverage industry. Branding is one of the most dominant trends in global food and beverage industry which responsible for the market share of the companies. In this era of globalisation, major food and beverage companies operate globally and increased competition between the brands (Richter, 2004). UK food and beverage industry now have multibillion businesses per annum and every company want to be part of its market as much they can capture. For that different existing companies develop branding strategy and introduce their new products using a well established brand name as leverage. To capture the†¦show more content†¦It would also take a significant contributor of Ramp;D spending out of the economy at a time of strengthening competition based on innovation in branding and product quality. The food and beverage industry will continue to be an important industry for the UK, not only in financial terms but also for its strategic and social importance. This industry remains highly stable while entire country was in recession. The index of production for all manufacturing (indexed to 2005) is currently at 90 basis points, whereas food and drink is at 99 basis points, a 1% change from 2005 levels of production. (http://www.fdf.org.uk/speeches/ADASreportDeskResearchFinal.pdf ACCESSED ON 05 APRIL 2012) 1.6 Research statements – This project define about the branding in food and beverage industry and it show the different effect of branding on the customer, how a specific brand repeated by the consumers , this paper show the impact of branding on the market , organisation culture and the working style of employee within the company. In chapter 2, this paper will explain the â€Å"brand† in general with put the light forward on the related topics like- brand equity, brand image , brand loyalty , brand awareness, brand association etc, and allow the reader to understand the broad concept of the branding , its impact and importance in the industry. Then research product look in to the importance of growing a brand strategy for the products. Then researcherShow MoreRelatedhealthy food and its importance1077 Words   |  5 Pagesï » ¿Healthy Eating and Its Importance â€Å"To eat is a necessity, but to eat intelligently is an art† Francois de La Rochefoucauld (1613 - 1680). Eating is necessary in order to live; but to eat with knowledge is a talent in it self. Unhealthy eating is one of the fastest growing health risks today. Obesity is a contributing factor... 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