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Cause And Effect Of A Disabled Person With The People With...

Living in a world where there are so many controversies it is borderline impossible to not support some sort of cause. Examples of some of the more talked about causes in 2015 would be equal rights for women, marriage and gender equality, and the legalization of marijuana . These causes are most likely talked about most in America because no matter what they will have an affect on almost every person living in America. There are some more matters that most people do not hear about as much due to the fact that they only affect a small minority of the population- people with intellectual/physical disabilities. There are many popular organizations that do reach out to those who are living with a disability, but most of them do not go as far as helping build a career for someone with a disability. Most employers are scared to hire them due to ignorance and the popular belief that a disabled person is totally unable to perform a task with the same, if not more, quality. Throughout history, people with disabilities of all kinds in the United States have been given the short end of the stick in the work place. There are over 21 million working adults with disabilities in the United States, but out of all of those people â€Å"only four out of ten work full- or part time† (DePaul University). Even though forty percent of working-aged people with disabilities having some sort of employment does sound impressive, the nondisabled employment rate is now at a whopping eightyShow MoreRelatedMedical Marijuana And Medical Therapy2626 Words   |  11 PagesMedical marijuana refers to the use of cannabis as medical therapy in the palliative sense to treat diseases or alleviate symptoms. This treatment modality has proven to be a highly debatable issue within the medical field due to the use of this substance as an illicit drug. â€Å"The National Youth Risk Behavior Survey monitors priority health risk behaviors that contribute to the leading causes of death, disability, and social problems among youth and adults in the United States† (Center for DiseaseRead MoreDrug Trafficking And The United States10785 Words   |  44 Pagesincrease in drug trafficking has resulted to a radical increase in the number of people who are affected by the illegal drugs. In the United States, the number has risen to about 19.9 billions. This paper will therefore discuss drug trafficking, its causes, effects, prevention and war against it. Whoever will read this paper, he or she will be able to take care of themselves from drug selling, consumption and production. The person will also be able to teach and help others on how to leave or protect themselvesRead MoreThe Problem Of Drug Trafficking10787 Words   |  44 Pagesheroin, marijuana and cocaine. The system of drug trafficking in the United States as well as in other countries and continents remains very complex. Although the government and non-government bodies have set important laws to exclude the practice, drug trafficking has been a disturbing problem for many years. Many people who venture into this dangerous and prohibited business do it in search for money. It has been a belief that drug trafficking gives people a lot of money. As a result, people are ready

Northern Life Editor Free Essays

When there is an ever enduring effort for global health care and health and nutrition for all by WHO,   in Canada the government incurs   less than 10 per cent   of GDP on the contribution   of health care services.   According to the Annual Report 2004-2005 of Canada Health Act (CHA), the Government is providing a range of health services viz., health policy,   physician services, hospital   services, extended health care services, dental services wherein each of the service is insured on pre-paid basis in order to make the accessibility of services for all the eligible residents of Canada. We will write a custom essay sample on Northern Life Editor or any similar topic only for you Order Now Further the Government has also made a Health plan up to the period of 2013-2014 with the framework of Canada Health Transfer (CHT). In spite of these efforts, the Government of Canada is still challenged with some of the critical issues of rising diabetes, rheumatoid arthritis among aging population which will increase from 13-15 per cent by 2011. Also a fund of $ 262,000 has been allocated for treatment of meningitis among children. The above facts disclose that there is a severe need of health care professionals, as most of the present staff are retiring, it increases the load of work.   Also acute care and attention is required for each patient using technology in diagnosis, as the expectations of patients are always on higher side.   These necessarily evolve a system of human resource restructuring, to appoint new staff by way of work contracts or temporary staff workers for skilled areas, which require a top priority resolution. Further implementation of tele-medical advice and services would assist both the Government and health-seekers. Lack of adequate trained technicians, physicians, surgeons, anesthetists and supporting nurses with other administrative staff, would place Government of Canada in helpless state, in spite of its vigorous efforts to help citizens in health services.  Ã‚   Health and Community Services Act (1993) can induct medical students as trainees and other related workers into various hospitals, health centers for facilitating access to medical treatment for meeting long term sickness and emergency needs. Conclusion Considering the facts of above scenario, Government of Canada with the assistance of CHT must consider all the facts and develop a framework of human resources taking the advantage of globalization and migration work services and increase humanitarian as well as medical services for the residents of Canada and allow the continuance of good sense prevail as ever. (Cash contribution of $ 12,650 billion for the fiscal year 2004-2005) . Conclusively,   urging the Government to look into the issue. Sincerely, Brunnette Medical Student No.30 Backstreet Toronto References Tony Clement, Minister of Health Accessed 6 November, 2006 http://www.hc-sc.gc.ca/hcs-sss/alt_formats/hpb-dgps/pdf/2004-05_e.pdf          How to cite Northern Life Editor, Essay examples

Marketing Consumer Behavior Singtel Telecommunication Company

Question: Discuss about the Marketing Consumer Behavior Singtel Telecommunication Company. Answer: Company background SingTel is the top most telecommunication company of Singapore and it was incorporated in the year 1992 with named as Telecommunications Equipment. In the year 1993, it became a public sector company and it has the annual revenue almost 12600 dollars. The company has almost 600 million customers at present from almost 25 countries and the company operates a long distance relation with the customer (Solomon, 2014). The international submarine cable network of the company provides the connection of almost 100 countries with Singapore. The company SingTel mobile is the first operators that launch iPhone in Singapore in the year 2008. SingTel is the Singapores largest network operators. Company PESTLE Political Analysis Telecommunication companies including the SingTel company have entered into the era of the digital technology. To satisfy the demand of the customers the company is the trend toward the liberalization, deregulation, and privatization. For SingTel, these changes in the company create many challenges and opportunity also. The company is stimulating more innovative ideas and services for the market and the customers. Economics Analysis The factor that is affecting the SingTel Company directly is the economics factor. The increased boundary level for the organization to trade at the international level is the biggest opportunity for the company (Anderson He, 2015). To diverse, the economy Singapore government has done a heavy investment and for that, the SingTel Company is also having the opportunity. The growth in all the economic sectors is very much effective for the growth of the SingTel Company. Social Analysis Singapore is the mix social culture of Malays, Eurasians, Chinese, and Indians. The people of the Singapore are changing their lifestyles with the change in the time and they all are becoming digital. For the change of the lifestyle and habit of the people, the telecom companies are also changing (Lindquist et al., 2015). Customers are very much engaged with the use of the smartphones and internet and for that, the SingTel Company set their market to satisfy their customers need. Technological Analysis The technology of the telecom industry has changed a lot in the recent years. All new services like internet, e-commerce and other telecom services are introduced in the market. SingTel also cover all the services like other telecom company but their special identification is the internet based activity and e-commerce (Hantula Wells, 2014). SingTel has the most advanced technology for the user and they provide the best network for the customers. SingTel Company strategy for the long term growth is to invest more in the technology. Legal Analysis The IDA has taken the decision for Sing Tel's exemption request of the individual markets and customer segment to be applicable for the company. This will help the company to get the exemption from dominant regulation (Lantos, 2015). In the beginning, the company was a monopoly company but now they are the largest telecom company in Singapore. SWOT analysis SingTel Company has the strong market position in Singapore as it is the largest telecom company in Singapore (Loveland, 2016). They provide the best network for the user and also for the future generation and they have almost 600 million users. SingTel has the most advanced technology for the user and they provide the best network for the customers. Their main weakness is that they did a bad practice of acquisition that is they think they are the only one who is the best in the world and can do anything. One more of their weaknesses are that they give their 90% focus in the market of Singapore rather than expanding their trade. Their topmost opportunity is that the market of Singapore if full with the people of China, India, Malaysia and Eurasia so they have the best opportunity to develop in the market (Weller et al., 2015). Their main threat is the competition of the other telecom companies because of the other companies they have to change their pricing strategy for the customers (Vinerean et al., 2013). Their one more threat is that the technology is changing fast and to be in the world of digitization they have to face many challenges. SWOT Analysis Strengths They have very strong market position They provide the network of the next generation They have the high market share in the Singapore market They have the most advanced technology Weaknesses They had a very bad practice of acquisition They give too much focus on the Singapore market They gave very poor effort for the relation with the customers Opportunities They have the best market segment in Singapore market Their satellite and information technology fiber is also very advance Their network services and mobile data are also the best in the market They are trending to emerge the M2M communication i.e. Machine to machine Threats Increase in the number of the competitors Technology are changing in a rapid way They face great impact on operation for the regulatory changes Target market description SingTel is the telecommunication company of Singapore and their main target is the Singapore market and the customers. In Singapore, the company gets different segments of people especially the people from India, China, Eurasia and Malaysia (Inoue Kent, 2014). So to target the market of the Singapore based on the four segments of customers is the biggest opportunity of the company. Singapore is the strong country with the telecommunication sector and SingTel is the largest and the top most company of Singapore. Their target market is the entire city of Singapore and their target marketers are the people from India, China, Eurasia, and Malaysia. Their target is to get the maximum number of the customer and to become the top most telecom company in the world (Xiang et al., 2015). At present they have almost 600 million customers and the maximum is from the Singapore. They have many competitors like Ericsson, Star Hub etc. but they still hold their market position in the Singapore mark et as the top most operators of the network services (Cantallops Salvi, 2014). They segment their market as per the origin of the people and also as per the age of the customers because the young generations are the one who is using the technology most. So their main target markets are the customers of the Singapore because they are very much intended towards the use of the network services. Decision-making process Need recognition It is very important to underhand the desired importance and the implementation of the decision-making process as it helps in increasing the effectiveness of the work processes of the firm concerned. It is defined s the first basic step of the consumer buying behavior which is sometimes called as the problem identification (Zhao et al., 2014). It occurs when the respective customer has a demand or need which is not fulfilled. In this step, the actual need of the consumer is understood and thus after this SingTel can assist the customers in an effective way. Information search The search of the desired information is of great importance as it helps in evaluating the desired need of the customers from the services delivered to the concerned customers (Papadopoulos Heslop, 2014). It is therefore very important for the management team of SingTel to conduct an effective research method in order to bring out the relevant information regarding the evaluation of the need and the demands of the customers throughout the market segments concerned. This step also leads to the risk management strategies and these needs to be evaluated effectively. Evaluation of the Alternatives It has been seen that if the customer sets a choice for the particular purchase of the product then he or she looks for the best deal that can get from the respective market. There come several factors regarding the purchase of the product such as price, quality and the reliability of the services or the products offered by the organization (Kardes et al., 2014). Thus, it becomes more important for SingTel to come up with effective strategies so that the desired profitability can be increased to a large extent. Purchase decision This is one of the most crucial steps that help in providing the desired elevation in the execution of the business processes of the organization (Zeugner-Roth et al., 2015). The purchase decisions are one which helps in increasing the desired sales for a particular product or services offered to the organization. Influencing strategies needs to be adopted by the management team in order to increase the selling of the products and services offered by the organization. Post purchase evaluation It is the final step of the decision-making process which helps in accessing the consumer regarding his satisfaction concerning the purchase of the product or the service. It is purely based on the satisfaction level attained by the customer regarding the purchase of the product (Godey et al., 2016). The management team oaf SingTel needs to identify the satisfaction level of all its consumers as it will help in evaluating the effectiveness of the business processes concerned. Two social influences on buying behavior Two of the social influences affecting the consumer or the buyer behavior are reference groups and the role in the society. These play the most vital role in influencing the behavior of the consumer regarding the purchase of the particular product. the reference groups consist f the friends, family members, relatives and the co-workers which share their experiences regarding the use of the products and helps in increasing the sales of that particular product (Goh et al., 2013). The next is the identification of the role of the individual within the society that creates the crucial impact on the purchasing decision of the particular product. Two psychological influences on buying behavior Two of the psychological factors are motivation and need and Perception regarding the purchase of the product offered the concerned firm (Claiborne Sirgy, 2015). Needs regarding the product helps in motivating the customers to purchase the product or the services offered to them. The next is the development of the desired perception regarding the brand reputation and the quality and price of the product and these two bits of help in increasing the selling of that product concerned. Two personal influences on Buying Behavioral Two of the personal factors would be the occupation and the economic condition which generates enormous impact on the purchasing of the concerned products. The nature of the job generates a direct influence on the purchase behavior for the products (Funk et al., 2016). The next is the economic condition which reflects the purchasing of the product as per the money available. Four marketing strategy recommendations The fourmarketing strategy recommendations will be regarding the offering of the product throughout the targeted market areas. These will be the product, price, place, and promotions of the marketing. The product refers to the unmatched product quality for the customers (Stephen, 2016). The pricing should be different as per the competitors and selection of the place should be suitable to attract more customers. Final is the different ways of promoting the product which should be adopted by SingTel to promote the products throughout the competitive market segments Conclusion SingTel the largest telecom company in Singapore and the 20th top most company in the world is the company that provides the nest generation network services to their customers. This paper concludes that the company was the monopoly company in the beginning but they have changed as the time changed. Their technology is also good but with the change in the world, they are facing challenges regarding the technology. SingTel is the best telecom company in Singapore market and also in the international market. SingTel provides the best network service to their customers all over the world. References Anderson, P. M., He, X. (2015). Consumer behavior in East/West cultures: Implications for marketing a consumer durable. InProceedings of the 1996 Multicultural Marketing Conference(pp. 3-8). Springer International Publishing. Cantallops, A. S., Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, 41-51. Claiborne, C. B., Sirgy, M. J. (2015). Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer International Publishing. Funk, D., Lock, D., Karg, A., Pritchard, M. (2016). Sports consumer behavior research: Improving our game.Journal of Sports Management,30(2), 113-116. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior.Journal of Business Research,69(12), 5833-5841. Goh, K. Y., Heng, C. S., Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of a user and marketer-generated content.Information Systems Research,24(1), 88-107. Hantula, D. A., Wells, V. K. (Eds.). (2014).Consumer behavior analysis:(A) rational approach to consumer choice. Routledge. Inoue, Y., Kent, A. (2014). A conceptual framework for understanding the effects of corporate social marketing on consumer behavior.Journal of Business Ethics,121(4), 621-633. Kardes, F., Cronley, M., Cline, T. (2014).Consumer behavior. Cengage Learning. Lantos, G. P. (2015).Consumer behavior in action: Real-life applications for marketing managers. Routledge. Lindquist, J. D., Lane, P. M., Kaufman, C. J. (2015). Polychronic Behavior: Conceptually Where are We and What are the Marketing and Consumer Behavior Implications. InProceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference(pp. 27-31). Springer International Publishing. Loveland, K. (2016). 370-01 Consumer Behavior. Papadopoulos, N., Heslop, L. A. (2014).Product-country images: Impact and role in international marketing. Routledge. Solomon, M. R. (2014).Consumer behavior: Buying, having and being(Vol. 10). Englewood Cliffs, NJ: Prentice-Hall. Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior.Current Opinion in Psychology,10, 17-21. Vinerean, S., Cetina, I., Dumitrescu, L., Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), 66. Weller, R. B., Sibley, S. D., Teas, R. K., Krejcarek, S. (2015). An Application of the Consumer Behavior Model to the Career Selection Process. InProceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference(pp. 634-634). Springer International Publishing. Xiang, Z., Magnini, V. P., Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet.Journal of Retailing and Consumer Services,22, 244-249. Zeugner-Roth, K. P., Ã… ½abkar, V., Diamantopoulos, A. (2015). Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior: A social identity theory perspective.Journal of international marketing,23(2), 25-54. Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., Zhu, X. D. (2014). What affects green consumer behavior in China? A case study from Qingdao.Journal of Cleaner Production,63, 143-151.

Hard Water free essay sample

The purpose of this lab is to determine whether a liquid is hard water or not. Background: Hard water is the water that has a high amount of mineral in it, usually Ca2+ and Mg+. These cations enter the source of water by leaching from minerals within a wet underground layer of water- bearing rock, or an aquifer. According to the WHO, hard water is not harmful to human’s health but it’s a serious problem in the water industry. Household plumbing and appliances are also greatly affected by hard water conditions. Some of the effects include clogged pipes, water heater inefficiency and hard scaling. Hard water is also linked to decreased water flow or water pressure and seized (frozen) valves in faucets, water heaters, and fixtures. However, some researches prove that drinking too much hard water caused heart diseases in men or eczema in children. As the result, WHO set a standardize amount of how much calcium and magnesium can exist in drinking water to prevent damages. We will write a custom essay sample on Hard Water or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Analyzing skill and an experiment are needed to test whether a liquid is hard water or not. First, add a buffer solution to keep the solution basic. Next, put a small amount of Eriochrom Black T so that the color of the water would change based on the amount of Ca2+ or Mg+. Observe the change of color. Then, a solution named EDTA should be added to determine how much Ca2+ there is in the water. Add EDTA until the water turns blue. Then use analyzing skill to figure out whether the water is hard or soft. Citation. The shampoo will then lather and creates more bubbles; that’s greater to bathe in. 3) Pots and pans used for boiling water often develop a coating of scale in homes that use hard water. What might this scale be? The scale might be magnesium and calcium. After the water reaches its boiling point, all the water molecules would turns into gas evaporates, left the solid magnesium and calcium at the bottom of the pans. 4) Why might the water of one region be much harder than another? The water of different region has different hardness level because water comes from different sources of underground aquifers. The amount of calcium and magnesium in the rocks in the aquifers varied. If the water of a region happened to come from aquifer of high calcium/magnesium, then it would be much harder than water from another area. 5) Why is it important to make up all of the reagents used in this experiment in distilled water rather than tap water? It’s important to make up all of the reagents used in this experiment in distilled water rather than tap water because if we used tap water (which is also hard water) as a buffer, we would be added more calcium and magnesium to the tested water without knowing it. Therefore, the final result of how hard the water is would be incorrect. We would conclude that the water is much harder than how it really is. Conclusion: After this experiment, the hardness of 2 different sources of water, Elk Grove tap water and Wilton well water is determined. The well water of Wilton is about two times harder than the Elk Grove tap water. Well water needed averagely 28. 5 drops to turns into sky blue while Elk Grove tap water only needed 16. The difference is about 12. 5 drops. Therefore, the hypothesis is fully supported. Well water is harder than tap water because the water from the well came directly from the underground aquifers while tap water, even though it might come from the same source, the water company must somehow distilled it before it was put into used. The government has set a standard of how much calcium and magnesium could be in order to keep everyone healthy and prevent diseases. However, there were people in suburban area, to save some money, use well water in daily life. This is very dangerous. In our lives, there are many times we used hard water without realizing it. For example, the shampoo was originally full of hard water. The same chemical, EDTA, is added to shampoo to keep it lathers. We must be careful with cooking at home with tap water because different regions have different amount of Calcium and Magnesium. To test how hard the water is, put tap water into a pot then boils it. Do this before cooking. After all the water evaporates, if there was a thick scale at the bottom of the pot, then the water is very hard. Either choose not to use it or go buy a water softener. If there was little or no scale at all, then the water is soft water.

The Meaning of Myths, Folklore, Legends and Fairy Tales

The Meaning of Myths, Folklore, Legends and Fairy Tales The terms myth, folklore, legend, and fairy tale are often used interchangeably, leading to the misconception that they mean the same thing: fanciful tales. Although its true that these terms may refer to bodies of writing  that answer some of lifes basic questions or present commentary on morality,  each type presents a distinct reader experience. Theyve all stood the test of time, which speaks volumes about their ongoing hold on our imaginations. Myth A myth is a traditional story that may answer lifes overarching questions, such as  the origins of the world (the creation myth) or of a people. A myth can also be an attempt to explain mysteries, supernatural events, and cultural traditions.  Sometimes sacred in nature, a myth can involve gods or other creatures. It presents reality in dramatic ways. Many cultures have their own versions of common myths that  contain archetypal images and themes. One common myth that spans multiple cultures is that of a great flood. Myth criticism is used to analyze these threads in literature. A prominent name in myth criticism is that of the literary critic, professor, and editor Northrop Frye. Folklore and Folktale Whereas myth has at its core the origins of a people and is often sacred, folklore is a collection of fictional tales about people or animals. Superstitions and unfounded beliefs are important elements in the folklore tradition. Both myths and folklore were originally circulated orally. Folktales describe how the  main character copes with the events of everyday life, and the tale may involve crisis or conflict. These stories may teach people how to cope with life (or dying) and also have themes common among cultures worldwide. The study of folklore is called folkloristics.   Legend A legend is a story thats purported to be historical in nature but that is without substantiation. Prominent examples include King Arthur, Blackbeard,  and Robin Hood. Where evidence of historical figures, such as  King Richard, actually exists, figures such as  King Arthur  are legends due in large part to the many stories that have been created about them. Legend also refers to anything that inspires a body of stories or anything of lasting importance or fame. The story is handed down orally but continues to evolve with time. Much of early literature began as legend told and retold in epic poems that were passed down orally originally, then at some point written down. These include masterpieces such as the Greek Homeric Poems (The Iliad and The Odyssey), circa 800 BCE,  to the French Chanson de Roland, circa  1100 CE. Fairy Tale A fairy tale may involve fairies, giants, dragons, elves, goblins, dwarves, and other fanciful and fantastic forces. Although originally  not written for children, in the most recent century, many old fairy tales have been Disneyfied to be less sinister and to appeal to kids.  These stories have taken on lives of their own. In fact, many classic and contemporary books, such as Cinderella, Beauty and the Beast, and Snow White, are based on fairy tales. But read the original Grimm brothers fairy tales, for example, and youll be surprised at the endings and how they differ from the versions that you may have grown up with.

Compartive report between Australia and Norway Health Care System Essay

Compartive report between Australia and Norway Health Care System - Essay Example However, Australia presents a mixed system of public and private care that presents more choices to those that are ill compared to Norway, which has a predominantly centrally planned state sponsored health system. The Norwegian system presents generous support to those who are ill, but long waiting lists for procedures exist despite a higher number of physicians per 100,000 population. Norway presents very limited patient choice and say. Australians have a guarantee of healthcare, no matter how expensive it becomes, and can decide about the quality of care that they receive by selecting their contributions to Medicare or private healthcare schemes. However, in Norway, the GP assigned to a patient decides about what the system will offer to a patient, and it is not easy to change the GP. Longer waiting lists and a lack of advanced diagnostic techniques, including use of MRI and CT scanning, points to a certain rationing and a lack of sophistication in the Norwegian system, despite its generous support for those that are ill. Access to drugs is better in the Australian system. Although the year 2000 WHO Health Report ranked Norway higher than Australia in terms of the performance of its health system, this report is now a decade old. The latest OECD Frequently Requested Healthcare Data points to the fact that the Australian healthcare system is now performing better and offering more choices to those who are ill with shorter waiting lists and access to more sophisticated diagnostic procedures compared to Norway. Life expectancy is higher in Australia, with a lower figure for Potential Years of Life Lost for the population, and the Australian system offers better pharmaceutical / drug assistance. It is certain that economic constraints have forced choices, and the Norwegian healthcare system has had to try to optimise. Thus, although it is likely that things will improve with the development of a parallel private healthcare system in Norway,

Entering the Conversation Essay Example | Topics and Well Written Essays - 2250 words

Entering the Conversation - Essay Example & Monroe, D. Food and philosophy. Malden, MA: Blackwell Publishing, Ltd. 2007. Print Allhof and Monroe’s book gives a very enlightening and also refreshing exploration on how philosophy can go about conversing about food and the activity of eating. There are various chapters that focus on a certain aspects of food and philosophy. Aesthetics and ethics cover certain themes and issues that involve the matter of food and eating. Aesthetics would try to expound on the nature of the good taste and refined experiences of eating food and what qualifies a dish to be wonderfully delicious. Ethics would speak on how eating should be done accordingly for the good of an individual. Each chapter in this book deals with such different themes and issues, and is written by various contributing authors from different fields related to the food culture and even life science. Iggers, J. Who needs a critic? the standard of taste and the power of branding. In F. Allhoff & D. Monroe (Eds.), Food an d philosophy (pp.88-100). Malden, MA: Blackwell Publishing, Ltd. 2007. Print This article written by Iggers speaks on what is the standard of food that would consider it be of â€Å"good taste† and also the effects of branding that would affect the criteria of such standards. Being a food critic himself, Iggers expounds the reasons and the mindset as to what would make an individual a person of good taste and have a refined palate for food. Since not everyone has the sensitive tongue and taste buds to without experience and learning it is important that a good food critic develop good taste by going through a more critical and refined manner of enjoying and understanding food more than just a mere necessity for survival. King, R.J.H. Eating well: Thinking ethically about food. In F. Allhoff & D. Monroe (Eds.), Food and philosophy (pp.177-191). Malden, MA: Blackwell Publishing, Ltd. 2007. Print. King wrote this article on how an individual should ethically conduct himself or h erself in the activity of eating and to consider the nature of eating. King expresses that the reasons why an individual should eat properly because it has its effects much larger in scale for both an individual and for the environment around. For an individual, good health is the reason why eating well is important. The reason why a balanced diet exists is to promote proper nutritional intake and balance for a person when he or she eats. Having too much of eating is just as bad as not eating. Parasecoli, F. Hungry engrams: Food and non-representational memory. In F. Allhoff & D. Monroe (Eds.), Food and philosophy (pp.102-114). Malden, MA: Blackwell Publishing, Ltd. 2007. Print. Parasecoli’s article takes reference from a neurologist turned chef by the name of Miguel Sanchez Romera. Parasecoli is an Italian food and wine critic expresses his fascination on how the flavor of food can be associated with the human brain’s ability to remember things or store memory. In thi s article, Parasecoli gives an explanation with regards to Romera’s research that different flavors of food have different effects to a person’s ability for memory association as well as emotional association. The taste and flavor of food can at times represent various emotional memories to a person since the mind would associate it with either an experience or sentiment. Shelley, J. The concept of the aesthetic. Retrieved from http://plato.stanford.edu/entries/aesthetic-concept/. 2009. Web The article

Diversity and Multiculturalism Meaning Assignment

Diversity and Multiculturalism Meaning - Assignment Example sity has been defined â€Å"as acknowledging, understanding, accepting, valuing, and celebrating differences among people with respect to age, class, ethnicity, gender, physical and mental ability, race, sexual orientation, spiritual practice, and public assistance status† (Esty, et al., 1995). Diversity can be defined in many other ways too. Diversity is recognizing and appreciating the various characteristics, some of them have already been mentioned above, that make an individual unique. Diversity helps in promoting individual as well as collective achievement. Diversity believes in providing equal opportunities to all irrespective of race or religion. The concept of diversity is being increasingly used by business managers to deal with the issues that have cropped with the increased presence of minorities and women in the workplace. "Managing diversity† has become a critical part of the management of an organization. Diversity has to be successfully managed or else i t can lead to an increase in employee turnover, absenteeism, disruption in work, harassment and what is more important a low morale. All this in turn will further lead to low productivity. Today it has become necessary to have a diverse workforce as it adds value to an organization. Diversity in a workplace means recognizing and respecting individual differences that may arise in the workplace. This will benefit the organization and lead to more productivity and also give a competitive edge to the organization. Good diversity management means creating a fair environment for the employees. Today many definitions and terms can be used to describe multiculturalism. One definition is that multiculturalism is â€Å"the doctrine that several different cultures (rather than one national culture) can co-exist peacefully and equitably in a single country† and "by making the broadest range of human differences acceptable to the largest number of people, multiculturalism seeks to overcome racism, sexism,

Strategic business management planning

Strategic business management planning Introduction In this assignment I will be aiming to access, in a critical manner, the classic and contemporary models, concepts and tools in business strategy and planning. I will also be evaluating the methods used by organisations to identify their goals and values. I will be doing the above two in reference to the British bakery chain Greggs plc. 1) Manning (1988:27) made a set of assumptions about the contemporary concept and ideas of strategy, and in relation to Greggs plc they are: The strategy Greggs develops must be designed in order to allow the organisation to deal with an uncertain future. The strategy developed designs a restructuring process instead of a plan per se. The rules of competition with other bakery must be inherent in the strategy. Inspiration and imagination of Greggs allow better performance for them. Synthesis is the most important skill for Greggs. All discussions in the Greggs board room are followed by measurements, which in turn is managed. ‘Transformational is an executive management tactic. This involves combining Greggs organisational strategy and target with their initiatives for the employees, process and technology. This tactic helps in supporting the business strategy and achieving the long-term goals. This tactic is achieved by combining different areas of people, process and technology, and trying to achieve specific targets together; this involves changing appearance, shape and form, and also through new technology, business models and management practices. Incremental is a gradual increase by a certain (or fixed) amount. E.g. Greggs experienced the opposite of incremental (a decrement) as it had a gradual decrease in its profit margins from 2009 to 2010, and then continuing to 2011. However, they also had an increment as sales increased on a fixed percentage of 2.1% year on year. 2) Greggs uses various methods, as shown above, to achieve their targets. As a modern day organisations, it is fair to evaluate the success of those methods for Greggs. The strategy Greggs developed a few years back has surely failed to ensure it was designed for an uncertain future. This is evidenced by their fall in profits from  £52 million to  £48 million; they were not able to prepare for a future they were not sure of and thus had to face consequences. On the other hand, if Greggs initial strategy was to increase sales then they have indeed succeeded as they have experienced increases in sales of 2.1%. But, even so Greggs can still be taken to be a failure as it failed to increase profit. Therefore we can conclude the success of their strategies depends on exactly what they were, but either way Greggs have faltered. Transformational is visibly used by Greggs. This is evidenced by their use of newsletters to increase communication between employees; this will allow staff, starting from those in the lowest level to those in the most influential position, to be aware of the organisations target, as well as staying updated on any happenings around any other departments. This in turn will aid in motivating and inspiring staff to work harder together towards the common target. 3) The main differences between prescriptive and emergent theories in relation to Greggs plc are: Prescriptive approach, as used by Greggs, will be systematic and based upon pre analysis of future happenings in the bakery industry. But, emergent, in contradiction to that is, unplanned and develops over time as Greggs continually keeps adjusting to the changing business environment in the bakery market. In prescriptive, the executives of Greggs set the objectives, and design the organisation strategy. But, in the emergent approach, managers at any level (e.g. managers of local branches) are capable of having an input in setting the objective or strategy. The prescriptive approach supports analysis of the situation in the bakery market as a strong base for competitive advantage. But, the emergent approach supports Greggs expert knowledge as the basis for competitive advantage. The logical and analytical approach of the prescriptive allows Greggs to predict and revise their strategies in order to take advantage of any new opportunities that may come up. One example of this approach (in relation to another company) is when EasyJet correctly predicted and lowered their cost in order to gain an advantage in the cost-conscious European market. Whereas, the emergent approach allows a more creative and responsive strategy which can be well suited for a hyper-competitive and unpredictable business environment (as that in the food market). Examples of organisations (other than Greggs) that dont tie themselves to pre-designed objectives and strategies include big names such as Microsoft and Apple In todays organisations, like Greggs, the emergent approach would have a bigger relevance. The reason being the prescriptive model doesnt allow the contemporary style of allowing employees at the lower levels to make contributions to the decision made. As a result of such an approach employees become less motivated. 4) There are three types of goals. They act together to form the overall organisation goal. The three goals in relation to Greggs plc are: Strategic Goal (the targeted position Greggs intends to be in the future), Tactical Goal (the targets set for the most important departments within Greggs), and Organisational Goal (specific results expected from a certain department, groups or individuals). Goals help in designing the actions to be taken, and works best when clear choices exist regarding the future. But, in may not work properly if Greggs restructures at a fast rate. Every organisation has its own values, including Greggs. This values shape the Greggs culture and working environment. It helps in setting goals in line with the culture, and in increasing performance in key areas such as quality and customer service. Peter Druckers Eight Content Areas in Developing Goals are: Marketing Innovation Productivity Physical and financial resources Profitability Managerial   performance and development Worker performance and attitude Public responsibility One of the most important problems with goal and value setting is the failure of Greggs to think strategically. A common problem that occurs is that planners (i.e. the executives at Greggs) confuse organisational efficiency with organisational effectiveness. In doing so, they only look at internal matters and how to make things slightly better than they currently are. Ultimately, they end up without having solved potential threats, and without using their strengths to gain advantage. Steps to a progressive strategic thinking (in other words settings goals and values) are: Select the strategies that Greggs wants to implement. Strategies must focus with the restructuring of Greggs, as this aids in directing and sustaining changes. Strategies must be designed in order to allow adaptation to unexpected results. Use brainstorming techniques to allow fellow planners to contribute. While developing the strategy the planners (the executives at Greggs plc) must think whether it will allow a change in the organisation, as well as it was whether it was actually a strategic activity. Reconsider strategies that have failed in the past. Make sure to avoid conflicting strategies. Also, Greggs must take the following into considerations to ensure their strategies, targets and values are truly effective and dont contradict each other: The most important issues always present the most complicating problems. Therefore it is advisable to concentrate more on such matters. Continually question every idea to ensure clarity. Each of the strategies must be associated with currently running programs. 5) Stakeholders in Greggs plc have different interest, some of which are conflicting and some of which are in agreement. Examples of agreement include high profits (which leads to high dividends and job security), interest in growth and prosperity, etc. Examples of conflict include wage rises (which results in a decrease in dividends), growth of the organisation at the expense of short term profit and local community, etc. It cannot be taken that stakeholders have equality in terms of power and influence. Stakeholders can exert influence by disrupting and causing uncertainty in Greggs plans. However, Governments, community groups and managers can also exert influence; government can indirectly through the use of taxation, community groups through protests and violence, and managers as they make decisions and therefore hold extensive power. In conclusion, even though stakeholders on paper have greater influence and power, other individuals or groups can exert influence through indirect means and methods. However, if conflict or disagreement exists between stakeholders, than proportionality in the ownership of the company comes into effect, as those with the largest share are the most influence. 7) Strategic intent is the reason behind the existence of any organisation like Greggs. It forms a clear path to achieve the vision of the company. It helps to prioritise and concentrate on the important issues. The means of strategic intent are the following: A properly designed strategic intent allows development of strategies and setting of targets. Inspiring people by making targets a valuable asset. Encouraging participation and contribution. Careful direction of resources. Emphasises on building new resources. Strategic intent has certainly been used by Greggs in restricting their organisation. They have ensured participation, efficiency of resources and have developed a well thought strategy. This is clearly visible as their number of sales as increased in the past years. In conclusion, strategic intent is indeed a successful theory as seen by the success of Greggs due to their implementation of it. Mission statement states the importance behind the existence of Greggs. It explains the basic expectations, and the primary values of the company. The statement should be brief, to-the-point and easy to understand. Also, it should showcase the uniqueness of the organisation. Vision statement is how the organisation wishes to be in the future, in other words its future position. 8) Mission intent is a description of the role the organisation plays in serving their stakeholders.It provides a framework upon which strategies are formulated. The means of mission intent are the following: Produce a mission statement that is feasible and clear. A statement which is inspiring and credible. A statement which is unique and analytical. Greggs mission statement is â€Å"Making a difference to the lives of people in need in the heart of Greggs local communities.† It is a well-structured mission statement because it is feasible and very clear (to help the local communities), it is inspiring (helping others is always a motivating cause) and analytical (because it looks carefully at the specific needs of the community). And it certainly seemed to have succeeded as Greggs successfully raised money in aid of the local community, as well as ensuring to provide environmental friendly packaging for its products. In conclusion, the mission intent is an effective tool in creating a friendly and comfortable atmosphere and environment. It increases organisation profile and allows successful growth. Vision statement is a statement identifying what the organisation intends to be in providing its services and products. A well planned statement should be clear, realistic and should harmonize with the organisations culture and values. Greggs vision is â€Å"Our vision is to be Europes finest bakery-related retailer. Our purpose is the growth and development of a thriving business, operating with integrity, for the benefit and enjoyment of our people, customers, shareholders and the wider community.†It is a perfect vision statement as it is clear (grow into Europes finest bakery), realistic (it can almost be achieve as it continues to grow across Europe) and harmonize with the organisations culture and values (of support for the community). The fact Greggs clear vision has allowed it to become one of Europes biggest and fastest growing bakery shop, proves that vision intent is indeed an effective method. Objectives are targets that the organisation aims for in a certain time. The theory of objectives suggests they are: They are the basics of any plan. Policies are designed in order to achieve objectives. Setting objective is the responsibility the executives. It is common to have a set of objectives, rather than one single. Objectives are set in the short term, as well as long term. Objectives must be set in order to ensure they can be adjusted in the future if needed. The objectives must be feasible, realistic and operational. Greggs objective of being a ‘customer-focused business has certainly been a success, as seen from their increased sales and their growth. This proves that setting objective is indeed effective as it allows an organisation to meet their target in an organised manner. Conclusion: In conclusion, businesses now-a-days use all forms of models, concepts and tools, regardless of whether their classic or contemporary, to develop their strategy and plans, and do so in a successful manner so that the strategies and plans are both compatible for both the present and future situations that the Greggs might find themselves in. Also, the methods used by organisations like Greggs to identify their goals and values, are certainly effective and aids in developing and furthering growth for the company.

Arapesh and Embedded vs. Disembedded economy :: Essays Papers

Arapesh and Embedded vs. Disembedded economy Polanyi says, regarding the economy, â€Å"the economic process†¦.is embedded in noneconomic institutions.† An embedded economy is an economy in which economic activities occur such as, production and distribution; however other activities, which are not economic also occur. Activities such as forming friendships or helping other people may be happening, but it might just seem like the normal economic process because it is an embedded economy. When Polanyi says that the economy is â€Å"embedded in noneconomic institutions† he means that while economic activity is occurring, it is occurring for noneconomic reasons. The economic activity may be occurring in order to continue a friendship or help someone. Activities in an embedded economy often seem like they are not economic activities. They seem like this because usually the reason the economic activity is occurring is for noneconomic reasons. For example, if two bakers both produce wheat bread, but do not eat their own, instead they exchange bread, because they want to have a reason to be friends. This situation does not seem like economic activity, it seems like two people sharing their food. It actually is economic activity, because the two bakers are both producing and distributing their bread. So, even though the bakers are only exchanging the bread because they want to maintain their friendship, what they are doing is an economic activity that would happen in an embedded economy. Today most economic activity is considered to be part of a disembedded economy. In a disembedded economy, economic activity occurs only for economic reasons, so it is the opposite of an embedded economy. Economic activity is completely independent from such institutions as family or friendship. An example, of activity in a disembedded economy is a person going to a grocery store and buying bread. There is no other institution involved in the economic process of production and distribution of the bread which is why this would occur in a disembedded economy. The producer of the bread is making the bread so that he can sell it and get money for it, the consumer is buying the bread so it will belong to him. Economic activities of production and distribution are perceived by the Arapesh to just be part of their society. Everything that the Arapesh use and take care of daily belongs to someone else, whether it is their trees or pigs. The Arapesh believe that they must share what they own with the other Arapesh to help them survive.

Pluralist and the System Theories Essay

In the essay below I will try to unveil and discuss the view that in the modern societies the pluralist and the system theories are the mostly widely used theories to explain employment relationships. Industrial relations refer to processes and outcomes involving employment relationships. The term industrial relations is usually used for employment relationships involving collective representation of employees in the form of a labor union or employee association, especially in the modern societies, Bendix(2000). Industrial Relation is a relation between employer and employees, employees and employees and employees and trade unions. And the â€Å"process by which people and their organizations interact at the place of work to establish the terms and conditions of employment†. In modern societies , the term industrial relations is used to cover such aspects of industrial life as trade unionism, collective, bargaining, workers’ participation in management, discipline, grievance handling, industrial disputes and interpretation of labor laws and rules and code of conduct, Armstrong(2006). There are various approaches in industrial relations like the system and pluralist approaches. A system is basically a combination of parts and subsystems. Each part may have various subparts. Parts and sub parts of the system are mutually related to each other. The systems approach had been formulated by Dunlop in 1985. In Dunlop’s approach, an industrial relations system at any one time in its development is regarded as comprised of certain actors, certain contexts, an ideology, which binds the industrial relations system together, and a body of rules created to govern the actors at the workplace and work community. The systems approach was quite helpful in studying the industrial relations that is it focuses on participants in the process, environment forces and output. The systems approach states that none of these institutions could not act in an autonomous or independent. Instead they were shaped at least to some extent by their market, technological and political contexts. The basic elements of system approach are, participants in the system, workers and the organization, Management and their representatives, government agencies, environmental forces, technological characteristics, market or economic constraints, the locus and balance of power existing in a society, the output is the result of interaction of parties of the system which is manifested in the network of rules, country labor policy and labor agreements, that facilitates fair deal to workers. The Dunlop’s model gives great significance to external or environmental forces. In other words, management, labor, and the government possess a shared ideology that defines their roles within the relationship and provides stability to the system. The theory assumes the use of a biological analogue saying organization are just like cells that require food and combine with own chemistry and converts into energy then it survives. Similarly cells were related to inputs which are being processed into outputs. The pluralist approach focus is on the resolution of conflict rather than its generation, or, in the words of the pluralist, on ‘the institutions of job regulation.’ Kerr is one of the important exponents of pluralism. According to him, the social environment is an important factor in industrial conflicts. The isolated masses of workers are more strike-prone as compared to dispersed groups. When industrial jobs become more pleasant and employees’ get more integrated into the wider society, strikes will become less frequent. The pluralistic ideology accepts that an enterprise contains people with a variety of different interests, aims and aspirations; it is therefore a coalition of different interests rather than the embodiment of one common goal. The problem of the government of plural society is not to unify, integrate or liquidate sectional groups and their special interests in the name of some overriding corporate existence, but ot control and balance the activities of the constituent groups so as to provide for maximum degree of freedom of association and action for sectional and group purposes consistent with the general interest of the society as conceived, with support of public opinion by those responsible for government. The pluralist acknowledge the existence of a limited level of confliction interests at workplace and views the organization as miniature of democratic state with sectional interest of divergent groups which the government tries to maintain some dynamic equilibrium, Fox(1996).The pluralist goes on to argue that employees and managers have sectional interest which are legitimately recognized . The pluralist criticize the assumption of a unified team with management or managerial authority which is based on class conflict .the management pursues the effectiveness of organization and achievement of goals .employees pursue own sectional interest and bitterness of terms and conditions of their employment,. The existence of these sectional groups with divergent interests signals potential conflict over sharing scarce resources, Salamon (2000) Furthermore, the pluralists argue that the institutions of democracy operates to resolve the differences that occur between management and labour ,this result in the existence of a common set of rules and procedures determining behavior in workplace . The behavior is then controlled to meet the major objectives of the organizational entity .the pluralist also emphasizes that the different parties have assumed equal power and influence and compete for power , this competition causes all the parties to fight for the existing resources which sometimes leads to industrial actions . In addition, the pluralist views is flexible because it allows for adaptation for complexity environment and allows for ideological tolerance, that is the values, interest, beleaves and norms, so trade unions leaders are vied as necessary because they represent the legitimate constituency in the organizations .as the result conflict is being viewed as normal because of scarcity of resources in organizations. So the pluralist viewed conflict as normal and permanent. To sum the above discussion, all these characteristics and assumptions causes many organization to adopt the theories but there is no organization who adopt one theory but they borrow concepts in relation to their situations. They most probably mix up those favorable to their ethics either from system or pluralist.

Tourism And The Environment Tourism Essay Essay Example

Tourism And The Environment Tourism Essay Essay Example Tourism And The Environment Tourism Essay Essay Tourism And The Environment Tourism Essay Essay Tourism depends extremely on the environment which consists of both natural and semisynthetic environment. The natural environment consists of beaches, seas, mountains, lakes and woods whereas the semisynthetic environment consists of historic metropoliss, heritage edifices, memorials and so on. The primary touristry resource base consists of the natural and semisynthetic environments which are indispensable for the touristry merchandise and if the environment degrades touristry will extremely worsen. Tourism consists of both international and domestic tourers. Tourists look after attractive environment, recreational and clean resources and civilization but they require other resources such as adjustment, conveyance installations, stores, eating houses and other services which bring physical alterations to the finish and it includes the enlargement of the built environment. Domestic touristry histories for about 80 per cent of all tourer activity therefore many states tend to prioritise international touristry. Harmonizing to Pancic, Kombol ( 2000 ) touristry resources are defined as the agencies which can be utilized for the touristry sector in a given country. The primary touristry resources are possible and existent touristry attractive forces. Djukic ( 1999 ) stated that Natural touristry resources consist of all natural elements and factors that possess a high grade of attraction and that reflect their geographical environment and can be valorised for touristry intents Most surveies have highlighted the fact that most tourist travel for the 3 S that is sun, sea and sand and that finishs focus on marketing the 3s in order to pull more tourers for illustration Barbados and St. Lucia are finishs where the traditional sun-sea-sand touristry is typical. There are sea activities like rowing, rafting, and fishing, kayaking and canoeing which attract tourers to finishs. However there are other activities such as mountain climbing, stone mounting, paragliding, eco-tourism, spelaeology which are developing quickly. Nevertheless there are other signifiers of touristry which are turning quickly such as winter mountain touristry, ecotourism, nature-based mass touristry and heritage touristry. Coastal countries offer broad scopes of landscapes, utilizations and activities. Harmonizing to Dragicevic, Klaric and Kusen ( 1997 ) coasts account for most touristry activities therefore are the most of import resources of nautical parts. Beachs link the land to the sea and are the chief factor which attracts tourer every bit good as locals to coastal countries ; hence beaches play an of import function in pulling people to a finish. Beachs can be classified into the undermentioned classs: sandy beaches, pebble beaches, rock slab beaches and beaches covered in grass. Sandy beaches which are situated in lagunas are extremely valued in the touristry sector. Seawater is an of import natural resource in footings of touristry. Its temperature, salt every bit good as its transparence are the belongingss both physical and chemical which determines the value of saltwater as a touristry resource. There are other belongingss of saltwater which have an impact on invitee behaviour, those belongingss are moving ridges and tides and if the H2O is clean all these belongingss will be valorized. The function of ocean floor which is a natural resource is turning bit by bit as it is linked to plunging and submerged activities of the touristry industry. Islands are of import resources for nautical touristry, they are extremely valued environmentally and are preserved countries and harmonizing to Mikacic ( 1995 ) they represent the strategic potency of the touristry trade. Tourism can hold both negative and positive impacts on the environment. Tourism activities can do environmental debasement but it can besides lend to an bing state of affairs which has been caused by the local population. The chief negative environmental impacts of touristry have been identified as doing force per unit area on natural resources, pollution and bring forthing a batch of waste and damaging the ecosystem. Pollution is extremely present and it is largely a consequence of waste disposal. The impact on pollution of touristry trade and marine vas is increasing while that of production industries is diminishing. Tourism every bit good as the substructures that it requires can hold negative impacts on the Marine, coastal, tellurian ecosystem and drinkable H2O resources. Most of the impacts are generated by improper direction of liquid, solid waste and waste H2O. The touristry sector has an impact on the environment in footings of solid waste coevals, physical harm to corals from frogmans and from boat ground tackles, every bit good as sand compression from the heavy use of beaches by tourers and vehicles. The touristry industry generates significant sums of solid waste and this has direct and indirect impacts on the environment. Ship-generated refuse besides forms portion of the solid waste which is generated by the touristry industry. Plastics play a great function in the decease and maiming of Marine animate beings and other impairment in the Marine and coastal environments. Beachs are polluted and there are broken glass or bottles every bit good as tins improperly disposed on beaches which injure tourers every bit good as local occupants. Liquid waste is one of the chief impacts on the environment generated from the touristry industry. Liquid waste is disposed in the sea and the touristry industry generates a big sum of untreated liquid waste from hotels, eating houses, sloping of oil in the sea from sail ships and weedkillers, pesticides and fertilisers from resort landscape gardening and golf class. For illustration in Barbados, hotels situated on the seashore have contributed extremely to the debasement of the environment. Pollution of the sea besides includes the debut of pathogens in the H2O which can hold a negative impact on the wellness of tourers and occupants which uses the coastal recreational resources. The bacterium can besides assail corals therefore suppressing their growing. The gasoline used in recreational vehicles and the effects of the decomposition of Sns and bottles are really harmful to aquatic workss every bit good as the wildlife. The building of touristry installations on the seashore leads to the coevals of dust and particulate affairs which may hold a negative impact on the marine environment and may besides do noise pollution. Wilkinson ( 1989 ) stated that The concentration of big substructure and resort composites along delicate coastlines has destroyed Rhizophora mangles and beaches and caused laguna pollution from sand excavation, dredging, and sewerage dumping . There are besides deforestation, trees are being cut down for the development of hotels or marinas. Pollution of beaches has led to the closing of many beaches in recent old ages for illustration in the 1980s more than 80 million dozenss of refuse was gathered during the one-year beach clean-ups. The chief environmental impacts of touristry on the beach and the sea are generated by congestion, pollution and eroding. As mentioned earlier pollution every bit good as eroding can raise by touristry activities but they are nt the exclusive effect of the touristry industry. Congestion and beach overcrowding can take to sand compression which can hold negative impacts on Marine animals every bit good as beach visible radiations which act as pollution. Beach sand compression can be caused by recreational vehicles. Coral reefs are of import touristry resources for plunging and they provide protection for the shoreline during storms. Therefore coral reefs can be physically damaged by boat ground tackles and frogmans. Erosion is a consequence of abuse of beaches both by tourer and local occupants. Beach nutriment is to put sand on an gnawing beach and it costs between $ 1 million and $ 10 million to set sand on one stat mi of beach. Sand which is taken from tidal recesss can increase eroding. There are some beaches which have been restored with hapless quality deposit dwelling of clay, stone, and interrupt shell fragments. In some beaches the seashore value is worsening in footings of being a resource in the touristry industry as the sand is vanishing due to urban development of the seashore. Most of the impacts of touristry on coastlines have been negative due to inadequate planning and this includes sand-mining for building, coastal eroding from coastal technology plants and the building and care of breakwaters, inguens, wharfs and piers, dredging and spoil disposal. Some positive impacts generated by touristry: The preservation of natural countries every bit good as biodiversity through Nature heritage touristry. Development and execution new engineerings which can minimise touristry s impact on the environment and widen the preservation of natural resources. Constitution of direction ordinances and certificate organic structures in order to pull off touristry environmental issues Therefore there should be a proper planning to pull off environmental impacts of touristry and keep the beaches decently in order to go on to pull tourers on the long term.

Intonation Definition and Examples in Speech

Intonation Definition and Examples in Speech In speech,  intonation is the use of changing (rising and falling) vocal pitch to convey grammatical information or personal attitude. Intonation is particularly important in expressing questions in spoken English. For example, take the sentence, When does the meeting start? The word start- including the question mark- rises up or comes up in your voice when you utter the word, notes the website  English Pronunciation Roadmap. The Musicality of Language Intonation  is the melody or music of a language, says  David Crystal, author of A Little Book of Language. Intonation refers to the way your voice rises and falls as you speak, as in, Its raining, isnt it? (or innit, perhaps) In this sentence, youre not really asking a question: Youre  telling  the listener that its raining, so you give your speech a telling melody. The pitch-level of your voice falls and you sound as if you know what youre talking about, and of course, you do, so youre making a statement. But now imagine that you  dont  know if its raining, says Crystal. You think there might be a shower outside, but youre unsure, so you ask someone to check. You use the same words, but the musicality of your voice makes a different point, as in, Its raining, isnt it? Now youre  asking  the person, so you give your speech an asking melody, says Crystal. The pitch-level of your voice rises, and you sound as if youre asking a question. Pitch and Chunking To understand intonation, its important to comprehend two of its key terms: pitch and chunking.  Encyclopaedia Britannica  notes that pitch is, the relative highness or lowness of a tone as perceived by the ear, which depends on the number of vibrations per second produced by the vocal cords. Everyone has different levels of the pitch in their voice, notes Study.com: Though some are more prone to a higher pitch and some to a lower pitch, we can all change our timbre depending on who we are talking to and why. Timbre  refers to the  quality of sound that distinguishes one  voice or musical instrument from another or one vowel sound from another: It is determined by the harmonics of the sound. Pitch, then, refers to the musicality of your voice and how you use that musicality or timbre to convey meaning. Chunking- and pausing- meanwhile  packages information for the listener, says  the University of Technology (UTS)  in Sydney, adding that speakers divide  speech  into chunks, which may be single words or groups of words to communicate a thought or idea, or to focus on information the speaker thinks is important. UTS gives the following example of chunking: Does it really matter whether people speak with an accent as long as they can be easily understood? This sentence breaks into the following chunks: Does it really matter /whether people speak with an accent /as long as they can be easily understood? // In this example, in each chunk, your pitch would be slightly different to better convey your meaning to the listener. Your voice, essentially, rises and falls in each chunk. Types of Intonation Another key point about intonation involves the rising and falling of your voice. Just as a musical instrument rises and falls in its tone as an accomplished player creates a melody to convey a sense of mood, your voice rises and falls in a similar melodic way to create a sense of meaning. Take this example from an article by Russell Banks, in an article called Adultery, which was published in the April/May 1986 issue of Mother Jones. I mean, what the hell? Right? The speakers voice rises and falls in the separate chunks in these two brief sentences, as follows; I mean /What the hell? /Right? // As the speaker says the first chunk- I mean- the voice falls. Then, during the second phrase- What the heck?- the voice rises, almost like climbing a melodic ladder with each word. The speaker does this to express outrage. Then, with one the last word- Right?- the speakers voice climbs even higher, similar to hitting the elusive  high C in music. This is almost like pushing the sentence to the listener- handing it off if you will- so that the listener will agree with the speaker. (If the listener does not agree, an argument is likely to follow.) And, in the article, the listener  does  indeed agree with the speaker, by responding with, Yes, right. The response is spoken with falling intonation, almost as if the listener is giving in and accepting the dictate of the speaker. By the end of the word right, the responders voice has dropped so much its almost as if the person is giving in. Put another way, intonation is the process of chunking statements (and responses), to deliver packages of meaning. Generally, the initial statement (often a question), may rise and fall in tone, but it generally rises at the end, as the speaker passes off the sentence or question to the listener. And, just as with a musical piece that starts quietly, and crescendos in sound and timber, the tone or sound of the response falls as if the responder is bringing the discussion to a quiet ending, just as a melody quietly comes to a soft finish at the end.

Steve Jobs As Visionary Leader Of 21st Century Essay

Steve Jobs As Visionary Leader Of 21st Century - Essay Example He dropped out of college after one semester and attended lectures at Hewlett-Packard. As compared to other entrepreneurs, they would often try to get an MBA degree in the hope that this would be the key to having the great business. Even then, Jobs deviated from the traditional path because apparently, he is the pragmatic person. In fact, his main purpose then to in getting a job at Atari as a computer technician was to save money for a spiritual trip to India and returned with a shave head later( Andrews, 2009. ) Moreover, a potential entrepreneur would also try working in a company so as to accumulate work experience that can give him a background of the industry. Job’s concern was not anything like that at all. His first break came as a challenge when he was tasked ( along with Wozniak) to design a motherboard that had less computer chips. They did succeed and that was start of partnership between Wozniak and Jobs. Steve Jobs was very innovative that he did not even underwent usual business training for setting up an enterprise. According to business.gov, one of the steps an entrepreneur must accomplish in setting up a business is getting business assistance and training. This would mean having an assessment to check if one ready in setting up a business. . Apparently, Jobs missed this part since he was and always would be in good company with Wozniak. Most of the time they used intuition in launching a new product. This was not of course by chance but by hard work in the area of Research and Development. Job’s concepts were well ahead of his time and he surprised the market most of the time. Innovation was Steve Job’s legacy to the industry. Business Guru Peter Drucker himself is a supporter of innovation. In fact he asserted that the â€Å" entrepreneur always searches for change, responds to it and exploits it as an opportunity†

History Essay Example | Topics and Well Written Essays - 1500 words - 4

History - Essay Example On the other hand, they too gained a lot from the revolution as well. This is actually due to the fact that they got an available opportunity to mix freely and get to know the other non-Jewish neighbors. The Jews also had an inner feeling of ultimate security due to the fact that they had tirelessly championed for the liberation of their country importantly, self with the entire unity of their Christian associates. Their major strength was bestowed in unity and most importantly, self confidence. These are the main features that they used in order to champion for their rights without false pretense and very much boldly (Mazur, 2012). The Jews majorly originated from virtually every country in Europe and the Middle East but most of them migrated from Eastern Europe and Germany. The major reason for migration from the Middle East, Europe, Eastern Europe and Germany was due to poverty, discriminations and massacres (Joseph, 1988). The first Jewish immigrants to Chicago came from the cent ral Europe and arrived in 1841. Most of the early Jewish settlers began as street peddlers and later opened stores that later developed into reknown companies such as Florsheim, Spiegel, Aldens, Mandel Brothers among others (Mazur, 2012). The civil war that occurred in America divided the Jews along various different lines (Mazur, 2012). It separated the Jews physically and ideologically, this is to say that there were Jews in the south of the country as well as the north of the country, others upheld slavery and human trafficking while the others rejected and fought against the vice. In the same manner, there were other Jews who worked hard to ensure that there was unity among the Jews whereas on the other hand others were struggling to ensure that the Jews were actively divided (Mazur, 2012). It is very much evident that the civil strife that occurred in America affected the Jews as well. Consequently, there are three characteristics of the struggle that had a different impact on the Jews specifically. To begin with, the civil strife led to an increase in panic and uncomfortability among the Jews. This later gave rise to increased racial and religious differences and biases in America. To make matters worse, the Jews both in the north and south of America, were made to bear the whole blame (Mazur, 2012) Secondly, the Jews were however adversely affected by the fact that the Jews in the North were denied the chance to have or to elect an army chaplain. Even though the task was not that easy, the Jews saw that they too had a say and hence wanted a representation on the same. According to the law that had been put in place and was functional at that moment, an army chaplain had to be, â€Å"a regularly ordained minister of some Christian denomination† this therefore made it very difficult for the Jews to qualify. The law however was seen to become that strenuous and even President Abraham Lincoln himself made an effort to re-strategize the clause in orde r to loosen its strenuous ends but his efforts did not bear instant fruits. Instead it took the Jews over one year of great job and hard work before the law was amended and passed successfully (Joseph, 1988). The Jews also suffered the consequences of the civil war through an operation that was far much against the Jewish officials. This is the final and the most

Kant and the Simpson Essay Example | Topics and Well Written Essays - 1000 words

Kant and the Simpson - Essay Example The fulfillment of our desires is easier than the fulfillment of our goals. The Simpsons often emphasize the clash among the goals and wishes. A lot of episodes tell us that the Simpsons are better. In â€Å"dumbbell indemnity†, Homer is shown to have the ability to rationalize his desires while consulting moral duties. He is asked by his friend Moe to destroy his car so that Moe can get the insurance. Homer consults his conscience and decides to do it. This teaches us how not to act. In â€Å"war of Simpsons† when Homer deliberately hurts his wife, due to which she takes him to a marriage counseling session at cat fish lake, he is persuaded by the thought of General Sherman, a fish, to go fishing but in the end he renounces fame for family and frees the fish. In this way he prefers moral deeds on his desires. Flanders was also at the counseling session because his wife had underlined in his bible. As opposite to Moe, Flanders had no personal wants. In â€Å"Viva Ned Flanders†, Flanders hires Homer to teach him how to live and that gives a disastrous Drunken Double Marriage in Las Vegas. Homer has a desire for his personal life while Flanders is deep into m orality. Bart is a devilish boy just like his father. In â€Å"Bart’s girlfriend†, Bart is in love with the minister’s daughter, Jessica. Adversely, Jessica is only interested in him because she sees him as his partner in the theft from the collection basket. When she steals from the basket, Bart tries to convince her that it is wrong but instead he gets caught which makes him to return to his cunning. In another episode â€Å"Bart the mother†, Bart incidentally kills a mother bird but feels so guilty that he decides to take care of the orphan eggs which, unfortunately come out to be banned bird eating lizards. Although this was wrong but he gets fame because of it as they started eating the pigeons and the harvest was saved. Lisa, Bart’s sister tries to change his mind but he was too devious to listen to anyone. In â€Å"Reality Bites† Marge took up a job as an estate agent as a career to prove her values and abilities to herself and to sto p being taken granted by her family. The trouble is Marge sincerely wants to help her customers and is prepared to sacrifice her own interests for the sake of her perceived duty and she sticks to honesty in selling houses rather than falsehoods. But by the end of the story she learns that she can still do her duty for duty’s sake and still achieve her personal goals. No matter what others say but telling the truth do not always hurt. Lisa is a girl with a strong sense of moral duty. She can not tolerate things which are against proper ethical behavior and when ever she takes a stand for principles she has to suffer and she is forced to turn a blind eye towards it. In â€Å"Lisa stands up for principle† Lisa, while having a lamb chop in her meal, identifies that it is wrong to slaughter a defenseless animal. While fighting for her principles Lisa ruined homer’s barbecue party and is being shunned by her family. She then found refuge in the house of a Hindu store owner, Apu, where she met a new vegetarian family Paul and Linda. She finally thought that her ideas will be respected here but the mild reply which she got from Apu when she said that people can eat cheese made her realize that she was being arrogant and hard on many people. This accident created a mild and bearable sense of morality in Lisa. In â€Å"Lisa isolation† Lisa insisted on being enrolled in a military school with her brother Bart. As the first girl in the school Lisa felt very isolated even her brother

Parkinsons term paper Essay Example for Free

Parkinsons term paper Essay Parkinsons disease is characterized as a degenerative disorder of the central nervous system which is understood to persist and continually worsen over time. It is the second most common neurological disorder. Parkinson’s disease affects approximately one million people within the United States. This disorder progresses slowly and is unique in the sense that Parkinson’s disease can be caused by genetics among other things. Parkinson’s disease is well known for its characteristic tremors, stiffness, and difficulty with speech in the patients it affects. Parkinson’s disease is caused by diminishment of the substantia nigra in the tegmentum which controls motor functions within the body. This disease is classified as a basil ganglionic disorder which causes a breakdown of dopamineric neurons in the substancia nigra, located in the midbrain. The substancia nigra is composed of neuromelanin which pigments the substancia nigra and gives it its darker characteristic. The neuromelanin also connects to the motor cortex which is responsible for one’s motor control and balance. The chemical dopamine is created in the substantia nigra. The basil ganglia receives inputs from the motor cortex, the association cortex, and the substancia nigra. The basil ganglia then sends messages to the motor cortex by way of the thalamus. With Parkinson’s disease, the nigral neurons are damaged, which causes the neuromelanin to be free to move into the adjacent tissue where it is phagocytosed and moved away by macrophages. This degenerative process not only destroys the process of creating dopamine, but it also causes the pigmentation of the substancia nigra to change and become lighter in appearance. The lack of dopamine-related input from the substantia nigra negatively changes the equilibrium of the output from the basil ganglia to the motor cortex. This alteration in the equilibrium then causes the symptoms related to Parkinson’s disease. The d irect cause of Parkinson’s disease remains a medical mystery, but many factors can participate in determining whether one is susceptible to developing Parkinson’s disease in  the future. The exposure to specific toxins in the environment and various environmental factors has the possibility of playing a role in those who were diagnosed with Parkinson’s disease. Another possible cause of Parkinson’s disease is the role of one’s genetics. It is found that certain mutations can give rise to Parkinson’s disease, although this is uncommon. The brains of patients with Parkinson’s disease change as the disease progresses. Lewy bodies are microscopic markers that characterize the presence of Parkinson’s disease within a patient. They are abnormal microscopic protein deposits that form in the brain and play a role in disrupting the brain’s normal functions. This disruption causes deterioration. Lewy bodies contain A-synuclein which is a protein that cells cannot break down. Early indicators of Parkinson’s disease include tremors or shaking which can reside in one’s finger, thumb, hand, lip, or chin, though shaking is normal after extensive physical activity, injury, or may be due to medications. If one’s handwriting begins to appear smaller over a short period of time, it could be a warning sign of Parkinson’s although one should not base their self-diagnosis upon handwriting, for handwriting can change as one advances in age, but this happens over time and not suddenly. A loss of smell in specific foods can be an indicator, but a loss of smell can also be related to the possession of the common cold or the flu. Another early sign may be sudden movements while sleeping such as falling out of the bed or kicking and punching. It is important to understand that people on occasion may experience difficulty sleeping. Chronic stiffness can be a sign, but this symptom can also be caused by an injury or arthritis. If one is experiencing constipation on a daily basis, this can be considered a sign of Parkinson’s disease, although a lack of fiber in one’s diet or medications can determine the moving of one’s bowels. Having recently possessed a soft o r low voice is an indicator unless one has a chest cold or other virus. If one has the appearance of a masked face, a blank stare that persists, or undergoes a long duration of time without the action of blinking, these may be precursors to having Parkinson’s disease. Feeling dizzy or fainting can be signs of low blood pressure and may be connected to Parkinson’s disease along with the inability to stand up straight. There are many Parkinson’s-related symptoms that are known today. The most obvious of symptoms is a resting tremor. A shaking, or tremor, normally starts in one’s  limb, and it is often located on a hand or fingers. This resting tremor usually stops when the patient is voluntarily moving the limb affected by the tremor. A â€Å"pill-rolling† tremor is common and is characterized by one rolling one’s thumb and forefinger. These tremors can be noticed when the limb is even at a relaxed state. Due to the tremors and inability to control certain motor functions, writing can become difficult for patient s with Parkinson’s disease. It is noted that when writing, those effected with Parkinson’s disease posses handwriting that is characteristically small. Bradykinesia, or a slowing of movement, can be present. Parkinson’s disease has the ability to cause one to move slower which can make simple every-day tasks a challenge. With bradykinesia, one’s steps may become smaller in distance when being mobile, and one’s feet may begin to drag when walking. Excessive muscle tone or hypertonia may be prevalent in patients with Parkinson’s disease and will manifest itself as stiffness or rigidness which causes pain and a loss in one’s range of motion. Parkinson’s disease patients may experience posture impairment and balance, for a patient’s posture can become stooped, and balance can be lost. Patients diagnosed with Parkinson’s disease may experience a loss in their autonomic functions which include and are not limited to smiling, swinging one’s arms while walking, and blinking. This loss in autonomic function caused a select number of patients to stop using their hands while speaki ng in normal conversations. Speech changes can affect those living with Parkinson’s disease. One may speak out of rhythm in such a way that it may sound soft, quick, hesitant, monotone or slurred. Diagnosing Parkinson’s disease is not a simple process, for a test for Parkinson’s disease does not yet exist. In order to be diagnosed with Parkinson’s disease, a neurologist must first obtain a detailed medical history of the patient being diagnosed, a review of the patient’s signs and symptoms, a physical examination, and a neurological examination. Tests to exclude other conditions may be ordered to ensure proper diagnosis of the disorder. Once a patient has undergone sufficient testing and examining, the doctor may prescribe the patient the medication carbidopa-levodopa, which is a Parkinson’s disease medicine. If the patient improves considerably while on the medication, this often confirms a Parkinson’s disease diagnosis.  There exists a wide-range of treatments for patients that suffer from Parkinson’s disease from drug treatments to surgical treatments. The pharmacologic approach for those with Parkinson’s disease aims to increase the lack of dopamine in the patient’s basil ganglia. L-dopa or Levodopa is a drug that can cross the blood-brain barrier. The brain can convert this drug to dopamine. Carbidopa can also be prescribed to patients afflicted with Parkinson’s disease. Carbidopa is a decarboxylase inhibitor and, when taken with levodopa, can aid levodopa from converting to dopamine outside of the brain. The combination of medications allows for more levodopa to reach the brain which ultimately increases the brain’s supply of dopamine. These two medications decrease the side effects which are caused by an increased amount of dopamine outside of the brain. They reduce the supply of â€Å"free† dopamine from residing outside of the brain. An excess of dopamine outside of the brain could result in low blood pressure, vomiting, and nausea. Other medications include dopamine agonists which directly stimulate nerve receptors inside of the brain which are usually stimulated by dopamine. In contrast to the medication levodopa, dopamine agonists do not convert into dopamine but rather behave like dopamine. Dopamine agonists are utilized in patients that are in the early stages of Parkinson’s disease and may be added to a treatment plan along with levodopa in the later stages of Parkinson’s disease. It may also be added when levodopa alone cannot sufficiently manage the patient’s symptoms or when the patient has severe motor fluctuations. Side effects associated with levodopa-carbidopa include dizziness upon rising, confusion, nausea, movement disorders, and hallucinations. Side effects commonly associated with dopamine agonists are vomiting, nausea, and orthostatic hypotension. Surgical treatment options are available for those who suffer from Parkinson’s. These surgical treatments are intended to control symptoms related to Parkinson’s disease patients who do not positively respond to medications. One of the surgical treatments crea tes a lesion in specific portions of the thalamus within the midbrain which become overactive in Parkinson’s disease. A reversible procedure that can be used on patients diagnosed with Parkinson’s disease is deep brain stimulation, or DBS. With this procedure, electrodes are implanted into exact locations. These locations are treated then with pulses of electrical currents. Why deep brain stimulation works is unknown. Medical  experts believe that the current could be activating, affecting, or inhibiting synaptic transmission onto neurons in the vicinity of the electrodes. The future prospects for a cure for Parkinson’s disease are promising, for the medical community has begun to identify the genetic causes linked to Parkinson’s disease. This allows the medical community to expand animal models of Parkinson’s disease. These will be highly useful in the process of understanding the pathogenesis of the disease and will be useful in further testing the neuroprotective therapies which can potentially aid in the fight against the progression of Parkinson’s disease. A different potential approach in the future would be to engage in the replacement of lost neurons via transplantation, which would be highly difficult and tedious. Overall, Parkinson’s disease is well on the way to being better understood and through this und erstanding scientists will be able to directly identify the source of this disease and eventually find a method that directly cures this disease. References Etiology. (n.d.). Merriam-Webster. Retrieved March 13,2014, from http://www.merriam-webster.com/dictionary/etiology Welcome to the Purdue OWL. (n.d.). Purdue OWL: APA Formatting and Style Guide. Retrieved March 13, 2014, from https://owl.english.purdue.edu/owl/resource/560/01 Parkinson’s: Symptoms Types. (n.d.). WebMD. Retrieved March 13, 2014, from http://www.webmd.com/parkinsons-disease/guide/parkinsons-symptons-types Parkinson’s disease. (n.d.). Complications. Retrieved March 13, 2014, from http://www.mayoclinic.org/diseases-conditions/parkinsons-disease/basics/complications/con-20028488 Parkinson’s Disease. (n.d.). Parkinson’s Disease. Retrieved March 13, 2014, from http:// courses.washington.edu/conj/bess/parkinsons.html Nisipeanu, P. (n.d.). Parkinson’s Disease: Diagnosis and Clinical Management. Adverse Effects of Dopamine Agonists. Retrieved March 13, 2014, from http://www.ncbi.nih.gov/books/NBK27800/ Levodopa Medicines for Parkinsonâ€℠¢s Disease. (n.d.). WebMD. Retrieved March 13, 2014, from http:// www.wbmd.com/parkinsons-disease/levodopa-medications-for-parkinsons-disease Dopamine Agonists for Parkinson’s Disease. (n.d.). WebMD. Retrieved March 13, 2014, from

Ms Simulation Reflective Report Marketing Essay

Ms Simulation Reflective Report Marketing Essay Motor vehicle industry is growing industries in the world. Demand for vehicles is so high globally which makes the industry to be innovative and creative to meet the changing needs and wants of the people. Our company was among other StratSim companies formed for the purpose of simulation within the Vehicle manufacturing industries. Our firm was firm D with the vehicles ranging from Economic (Delite), Family (Defy) and Truck (Dusty) for the value seekers, family oriented and singles within the given regions. 2.0 OUR COMPANY MISSION AND VISION STATEMENT As our initial budget, market position and cash flow was similar to other Stratsim firms and therefore our mission is to increase sales and provide the customers with the safety and quality standard vehicles to gain highest returns while at the same time remaining low cost producers in comparison to our competitors. Our vision is to make available the vehicles which our customers require in the best and affordable prices and standards. 3.0 EXTERNAL AND INTERNAL ANALYSIS Internal and external analysis is when different factors are analysed from within the firm and around the competitors and industry as a whole to give the precise position of the firm and its performance standards. 3.1 PESTEL Political: As this was a simulation and not the real world firm there were no many implications on political instabilities within the region. In the real world though there are government instabilities which can hinder the operations of the firm such as change in government, introduction of new legislations, Ethical requirements by government etc. Economical: In Period one the economy and gas prices were stable suitable for the greater sales. The industry expenditure was also flat to $1,505 million. In the period 5 the economy grew better than expected which gave rise to the vehicle sales. However crude oil prices had gone high by the end of the period 4. Initially was $3 p/gal and then forecasted to rise to $4.90 by period 6. This was a concern for the coming periods as inflation seemed to be ranging from 2% to 2.5%. Industry marketing expenditure also increased by $ 206 million to $1,977 million and GDP rose to 2.5% by period 5 while initially was 1.0%. Social: Highest class is the family segment with the sales units (000) 4,706 out of which our firm had 12.3% share by period 5 which was a decrease as initial share was 14.3%. The second value seekers who mostly go for economic vehicles to with the total sales 1,327,000 and we hold the share of 10.9% by period 5. And the singles segment was mainly aimed for the trucks and their total sales 1,233,000 out of which we hold 11.9%. Our concerned were the value seekers, families and singles and not segments like high income earners and enterprisers. Technological: In the simulation game the technology was limited to development centres, interior, styling, safety and quality. Cargo space, braking system, reliability and durability of the vehicles are the main technically concentrated areas. In todays vehicle industry aspects such as noise, speed, digital dashboards, stylish folding seats and other features are emphasized. With the simulation the maximum feasible for the development centres was 5 and ours was 2, while interior maximum was 11 and out of which our firm was having 4, styling maximum was 12 and we were rating to 6, safety was 11 and we were rated 5 and quality was maximum 12 out of which we rated 6. Environmental: This was not a major concern though lead free vehicles with minimum noise structure are preferred. Vehicles with good fuel consumption are opted by majority of the customers and therefore help in preserving our environment. Legal: Laws on labour, vehicle manufacturing, registration and many others normally affect the vehicle industries but in the case of simulation this was not a concern though it was believed that the firm is in compliance with all the necessary legal requirements such as safety, quality, ethics etc. PORTERS FIVE FORCES ANALYSIS Porter 5 forces are used to determine the intensity of the competition and evaluate the actual position that the firm is holding. Summary of the Five Forces: Bargaining power of suppliers Bargaining power of customers Threat of substitute Threat of new entrants Competition within/rivalry HIGH 7 firms competing head to head within the industry HIGH As there are 7 firms in total within the industry depending upon the same supplier MODERATE Motor bikes, Bicycles or use of public transport LOW As high investments required, customers buying power and high technological cost HIGH As there are 7 firms within the industry serving the same segments e.g. family, economic and truck Threat of New Entrants: is low due to high investments requirement, high customer buying power and high technological cost incurred to establish and maintain the firm. Though in the simulation the threat is low as the appointed firms are the only ones competing. This leads to growth as managers can concentrate on available competition therefore make more strategic decisions. Threat of Substitutes: this is moderate as due to high traffic jams, pollution and environmental awareness many of the people opt for motor bikes, bicycles or using public transport instead of owning a vehicle. But most of our sales were basing on the family vehicles which means family people would of course still prefer having a convenience means of transport for the whole family and also those who need to carry bulky goods would rather have a truck or spacious vehicle then using the alternatives. Bargaining Power of Suppliers: is high though it is not specified within the simulation but is evident as 7 firms depend on the minimum number of suppliers and therefore this gives the upper hand to the supplier to bargain a good deal out of their buyers. This restricts the managements decision to be cost effective as manufacturing cost is increased with the suppliers bargaining power. Bargaining Power of Buyers: is high as there are 7 firms producing similar vehicles with very less differentiated features if any in the same segments of economy, family and truck therefore giving the buyers more choices to select from before buying the vehicles. This is good in a way management can be innovative to bring out best vehicles to offer to buyers but also restricts on the price bases as customers have the upper hand. Rivalry/competition: is high as there are 7 firms competing head to head to gain higher market share and returns and therefore gives an intensified competition to all the firms. This is healthy to some point as it gives the challenge to managers but it is a threat as when firm fails to provide better and reasonable vehicles compared to the rivals. SWOT ANALYSIS SWOT ANALYSIS helps the firm analyse its internal as well as external capabilities. Whereby strengths and weaknesses are internal, opportunity and threats are external. A firm is required to identify its strengths to overcome its weaknesses and capture opportunities and minimise threat. INTERNAL EXTERNAL Strength Weakness Opportunity Threat Ability to manage debts -cash flow management -positive income -Poor cost management -Low capabilities in terms of development centers Growing economy Emerging market 4M Increase Fuel prices Increased inflation Intensive competition Strength: The ability to manage debts and have a slight increase from period 1 to period 5 by $1,125. Our cash flow management was good as we had enough money in circulation and in the firm to carry out operations smoothly unlike other firms who had gone negative in the cash flow. (Appendix 1 2). We are among the 2nd firm that managed to keep their income levels positive unlike others who went negative. (See appendix 3) Weakness: Our main weakness was our cost management. Our sales were increasing by period 5 they reached $15, 54.8 an increase of $550.5 since period 2 but our costs were also increasing and therefore reducing our net income which came to $38.7 in period 5 while it was $ 587.1 in period 2. (Appendix 4) Opportunity: the growing economy and emerging new market 4m as per the research was the opportunity towards the firm. (Appendix 5) All we needed to do was utilize our strength to minimize our weakness and capture this appealing opportunity before our competitors do. Threat: Increasing prices of crude oil and increase in inflation percent is the main concern for the firm. Competition is also fierce from the financial summary of the overall industry we are placed at 2nd last position in terms of value market share which we hold 11.4% of the total market. (Appendix 3) STRATEGIC DECISIONS A strategy is the action plan for of the organisation to achieve organisation goals and gain competitive advantage over the rivals and achieve maximum returns for the stakeholders. BASIC STRATEGY APPLIED: The firm was in a similar situation as its competitors when the simulation started and therefore our first strategy was to increase our technological capabilities in order to differentiate our vehicles from those of the competitors. We also aimed at increasing sales as our mission explains and therefore we increased our budget for product marketing by $2 million initially. As we were not familiar with the outcome, yet we had achieved greatly by increased return on sales from 3.4% to 3.9% and increased return on assets by 6.4% to 8.2%. Later we increased on promotions and advertising as we believed that its the only way to position our product in the mind of the customers in order to increase sales. Later on we decided to upgrade our vehicles according to quality and safety requirements to all of our vehicles but that did not give the kind of returns we were hoping for. We also increased our plant capacity by 300(000s) in order to facilitate better manufacturing. We also increased our inventory as we were running short to the demand; we had also increased awareness in south and west regions where we saw we were lacking back in terms of sales units. We had also increased our relationship with underperforming dealers by increasing their discount from 8% to 9% so that they are motivated to sale more of our vehicles in their perspective regions. We had also increased the budget for the training and developing our dealers to be able to understand our vehicles better so that they can believe in our product and sale more. FUTURE STRATEGY: We still continue to emphasise our future strategies to such that will enable us to increase our sales volume and give us the highest returns. We intend to take advantage of the new market that is identified by the market research (Appendix 5). This will be achieved by being more innovative and customer oriented so that we serve our customers with what they require. We also intend to increase our technological capabilities as technology is dynamic and therefore all efforts will be made to keep up with the changing technology to give our customers the most stylish, safe, spacious and most of all quality vehicles. This would be value for their money. 5.0 EXPERIENCES AND LEARNING The simulation was a great learning experience. It increased my knowledge obtained from academic teachings and gave me ability to use them to the real world scenario. We had planed our team in such a way that one member logs in with his user name and password and feeds the decisions for the period, though the decisions were discussed and come to conclusion by all of the team members this enabled us to divide our work and come up with final decision which boosted our knowledge base to the great extent. The following are among the few of what I had experienced during the simulation exercise: The ability to make decision on various aspects of the business such as marketing, manufacturing, technological etc. How to grow as a firm and sustain the growth with the resources available Learnt how to analyse different internal and external factors affecting the firm and know where our firm stands in the industry (Bench Marking) Monitor inventory turnover period and re-stock when necessary. Experienced the competition and discover ways to overcome. Learned how to forecast future sales, identify opportunities and establish good relationship with dealers. Learned how important marketing and promotion is for the growth of the sales and overall business and also to position our products in the minds of targeted customers. Learnt to be customer oriented and understand their needs and produce according to their requirements. (Segmenting and targeting) Learnt how to manage costs and overall cash flow. Last but not the least the major learning and experience was the team work was essential in any business and decision making. Organising team work and group discussions were among the major experiences of simulation. CONCLUSION In conclusion I can say firm D has performed reasonably well compared to the situation and experience team members had. Though our sales didnt increase to our expectations but yet we had maintained the positive income unlike other firms who had gone negative on cash flows as well as incomes. We could have done better with better decision making in aspects such as new product development to give our customers customised vehicle, more emphasis could have been made to our product upgrade and manufacturing in order to meet the growing demand especially for the family segment as it is the growing in demand vehicle in the industry. All in all it was a good attempt in my view and even better learning experience for all our group members which not only increased our academic knowledge and gave us good real life decision making experience but it also increased our social interactions within the group which in itself is a learning achievement.