Broken Hearts :: Medicine College Admissions Essays

Broken Hearts    My home has been a place of healing for many broken hearts, both literally and figuratively. My younger sister had two open heart operations before the age of two. I was three years old, and I tried to be the best big sister in the world. I thought that if I loved her enough, her heart would heal itself. My brother was three and thirteen when he had his heart surgeries. This time, I was older and much more fearful, but my brother is the proud new owner of Vinny the Pulmonary Valve. Thus, two hearts have healed quite literally in my home.    The figurative healing in my home sets it apart from many others. I have learned the importance of love and support in the face of trouble by watching my mother, the backbone of a local parent support group. Families need to know they are not alone, that I, too, was scared to see my brother gasp for breath after running up a flight of stairs.    I have seen more aspects of the personal side of medicine than many people my age. I understand first hand the comforting effect a friendly smile and reassuring confidence from a doctor has on both patients and families. My family history is what sparked my interest in medicine, but my own experience has held my attention in recent years.    Eager to gain hands on experience after high school, I volunteered at Strong Memorial Hospital conducting a clinical study of patient referral patterns and shadowing a pediatric cardiologist. I watched a child's fearful face turn to an expression of amazement as he listened to the sound of his own heart. The little boy was so fascinated that he hardly noticed as Dr. Harris completed the check-up, expertly assessing reflexes, color, peripheral pulses, and responsiveness in the moments before the novelty of the sound wore off. Stethoscope in hand, I searched gingerly for the sound of the boy's leaking valve but was not in time. The smile faded, and I lost my chance. I felt an immediate sense of awe at Dr. Harris's swiftness, skill, and compassion toward the fearful little boy.    The following summer I was a University of Rochester Summer Research Program scholar, doing my first laboratory research. I studied surface deformations of the chick embryo myocardium during normal and experimentally altered ventricular growth, learning the frustration of research obstacles and working to overcome them.

Motivation and Tourism

As it is a human right to have a holiday, this report discus the motivating reasons and the appeal factors why people choose their tourist destination. The report will start with definitions of tourism and motivation, followed buy a few theories of motivation, and ending with a conclusion. Theses theories are relating to the push of individual/s to embark on a holiday, and the pull of the tourist destination. Definitions †¢ According to the UK Tourism Society and cited in the BTEC National Travel and Tourism book, by Elise James, Joanne Thirlaway and Ursula Woodhouse. (2007, pg3) Their defection of tourism is as follows. â€Å" The temporary, short-term movement of people to destinations outside the places where they normally live and work, and their activities during their stay at these destinations.† †¢ Motivation as defined in the in the book Tourism: Principles and Practices. By Cooper, Fletcher, Gilbert, Shepherd and Wanhill, 2nd edition. (1998, pg32) Is â€Å" Derives from the word ‘motivate’, which is to course a person to act in a certain way, or to stimulate interest†. Definitions of Tourism and Motivation There’re as many different types of holidays and tourists destinations, as there are people. Personality traits have a lot to account for in the decision making process, of where we choose to go on holiday. Mr Stanley Plog in 1974 (Holloway 6th ed, 2002) developed a theory, which classified the general US public into two desictive groups. †¢ Psycho-centric A tourist that is more concerned with himself or herself, more than often is anxious about the security of travelling. They enjoy a resort or group package style holiday. Would more than likely be a return visitor for the comfort of familiarity. Example of this would be a Packaged style holiday to Spain. Were the tourist has purchased the transport and accommodation as one product. †¢ Allocentric A tourist that seeks excitement, novelty, and mostly likes being out of his or hers comfort zone. They would have no qualms of travelling alone to or from a destination by them selves, or stay outside the resort or hotel environment. Examples of this would be a backpacker, staying at a hostel in Budapest. Not only is it a non-English speaking country, it is also out side of the European Union. Making it more exciting to the true allocentric. As this is only a theory, one cannot just place every body into two boxes. So of course in practice, holidaymakers fall somewhere in between these to extreme examples as mid-centric. Plog’s theories are also discusses in Tourism: Principles and Practices (Cooper et al, 1998 pg35) they suggest his theories are hard to apply inside the tourist industry. â€Å"Tourist will travel with different motivations on different occasions.† They also follow on to suggest, that out of these individuals that gravitate more towards the psycho-centric are of a lower incomes. This in turn would limit the style or type of holiday they would go on. There motivations wouldn't be different just the tourist destination. It would just mean that having a domestic holiday would be more appealing to save money. The family might opt for a low-key holiday like going camping in the Lake District, or to a Butlins seaside resort. Incomes are one of the major factors in deciding where to travel. As we have briefly discussed a budget holiday and Plog’s theories. He would suggest that on the other side of the scale tourists with more expendable funds would certainly have different destinations in mind. But with money comes affordability, witch fashion and trends are a by-product of. Just like keeping up with the latest cloths fashions, is the appeal of some destination. This would be the chase, and not wanting to stereotype here. But for or the young generation there will always be the seduction of the four S’s. This will most definitely appeal to most 18 to 35, which are looking to partake in an atmosphere that is more carefree. Escaping to destinations that are away from the judgement in their local environment. This trend will pull tourist to places like Ibiza, which offers sun, sea, sand and sex. But like all cloths they go out of fashion and tastes change. As Holloway says, â€Å"that all products, including tourism will experience a life cycle of growth, maturity, saturation and eventually decline†. Being young is just one place in the Cycle of Life. It is human nature to evolve, to grow in all areas of life and seek better things. Wells and Gubar (1966) (T:PP 2nded Cooper et al pg 41 1998) cauterised the life cycle of families in the USA, from bachelor to retired stage as seen in the graph. (Figure 3) What was appealing to a young person will certainly change when one has more obligations, to their employer and maybe their family. They theorize that as an individual moves through the life cycle there needs and wants as a tourist will change. The tourist needs are the psychological needs they are not the essential needs of survival. In explaining these need better Abraham Maslow (1966), came up with a hierarchy of needs. (See Figure 1) The graph shows that if more of the Basic and Safety needs are achieved. We’ll then move on to more Social, Esteem, and Self-actualisation needs. These needs are for well being, such as the need to relax, to have fun and to be in love. The need maybe is to escape their daily route, or to have sought better weather. These are like the push factors or the motivators, to take the time to have a holiday. Figure 4 shows a range of other motivators for overseas travels from the UK. As explained in Holloways book (Holloway 6th ed 2002) these Push Factors are the General Motivators that arise out of our individual perception, of what will satisfy our needs. He also talks about general motivators as a broad reason to travel, and is the start of the decision making process. Examples of this would be someone seeks change, maybe from urban environment. They mite looking at going away to the rural setting, perhaps a weekend in the Cotswolds, (See Figure 5) or vice versa. Holloway also follows to say that along with General there is a Specific motivation to travel. The consumer has, in some way got a perception of the destination in mind, will meet their specific needs. The destination in mind might have health befits to the tourist. The attraction to Bath spa might just be, to have a day of relaxation to rest the body in the warm water. The tourist enjoys Broadway musical, so a trip to London’s West end it could be (See Figure 6). Or there is a certain attraction that's pulling yourself or maybe your family. Like a trip to Disneyland, were the attraction is the destination. Places like these are very convenient, as the accommodation is nearby or on site of the attraction. May be it the mode of transport that has your attention, like a train trip on the Glacier Express? What ever the motivation there is a process to explain it, and it is lustrated in this simple flow cart. (See Figure 4) The chart briefly out lines the consumers needs, the attraction of the destination, then ending motivation. Conclusion Just start off by saying that yes it is a human right to travel, and have time off from work. But being a tourist to some people is a luxury they just can’t afford. There is always going to be two most important factors of be coming a tourist, that's time and money. If either one of these two things is lacking, it makes it very difficult to involve in any tourist activity. But in saying that one doesn’t need to travel far to become a tourist in ones own country. Looking back at plogs theory, It would suggest that one is more allocentric domestically, than international. The motivations in relation to travel is very diverse, the push to go on holiday is always going to exist. It’s the biggest industry in the world customer and consumers are only going to increase. The pull of the destination will change as we all move trough our lives. Our life choices, our attitudes, and the perceptions of other destinations will change. Through the media and other people infusions, will shape the type of holidays we choose. The appeal in going to a certain destinations is forever going to up to the individual. And just like the freedom of rest and leisure, we have a freedom of choice.

Identity And Identity Essay - 1073 Words

Deniro Dawson Prof. Katrina Millan College Writing 19 October 2017 Experiences with Identity Have you ever thought about your identity, what represents you? What defines you as a person? There are many factors on what shapes identity, such as appearance, ethnicity, sexual orientation, etc., but there are two factors that speak to me most when it comes to understanding identity, gender and race. After reading articles talking over the importance of identity and seeing the powerful impact it brings to this world, it immediately made me think of what defines myself, and I quickly thought of the relationship between gender and race. Identity correlates our lives every single day, your name gives you so much meaning as a person. I believe†¦show more content†¦When one had a good idea, a male writer would jump in and run with it before she could complete her thought† (Grant, 366). After finishing this article and seeing how women are still being looked down upon, it shows me how women are deprived of themselves when it came to speaking up f or themselves, it deprives their identity. Even speaking out of the professional setting, there are much more situations in this world where women are shown to have no power over men, which puts the entire female gender into being judged too easily. It puts the female gender in a category of not being educated because they have nothing to say since they are being heavily outspoken. I believe that women shouldn’t be deprived or judged too easily, we are all the human and yes there are major differences, but we are all the same also. Along with gender being a powerful influence on identity, race is also a major topic that connects to knowing your self-identity. A person’s race is what determines their place in this world. For many years and even centuries, we are all aware that the caucasian race has been the favored over the other races, and we classify the other races as minorities. There have been many situations where minority races were criticized because of the caucasian race, and the most well known situations include murder to the African American race. With many of these situations occurring to the African American race, itShow MoreRelatedIdentity And Identity Essay712 Words   |  3 Pagesof the different values and beliefs that shapes and individuals decision. This report is also going to investigate the impact that Peers, Media, family, culture and religion has on your identity. For this report, I will be analyzing one of two different scenarios that show the factors that influence the identities, relationships and the decisions that teenager has to make. Throughout the scenario above, the female student is being pressured into having sex by her long term boyfriend but becauseRead MoreThe Terms Multiple Identity and Virtual Identity Essay1670 Words   |  7 PagesThis essay is written to represent what has been tackled in my group’s presentation. It is human nature for both youngsters and adults to portray one or more than one identity. Some people like to show their ethnic identity, while others prefer to depict multiple identities. The terms â€Å"multiple identity† and â€Å"virtual identity† are often overlapped; but there is a major difference in meaning. When one presents multiple identities, he/she is able to embody multiple identities simultaneously but withinRead MoreIdentity Essay931 Words   |  4 PagesThe concept of Identity is complex through the exploration of relationships and a sense of belonging. This is explored within Tim Winton’s short stories, ‘ Neighbours’ and ‘Big World’, and in Robert Walker’s poem ‘Okay, Let’s be Honest’. Identity can change and evolve depending on belief, change, language and shifting influences. Tim Winton, the composer of ‘Neighbours’ has a perplexed and distressing tone as he suggests to the reader, the significance of multiculturalism and diversity within AustraliaRead MoreIdentity Essay861 Words   |  4 PagesIdentity Most people, unless they choose to be an outsider, want to be considered â€Å"cool.† Whether it’s to fit in with a peer group, or clique, or to impress someone in particular, like a member of the opposite sex, or a potential mate. Or possibly to gain something from an individual for financial or social gain (see â€Å"Scamming†). 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Since then, every generation has impacted our original customs. As the years passed on, so did behaviors and other tendencies. These have eventually made their way throughout the entire family tree and down to my generation. Now, as a social work student, I am forced to face these behaviors head on and even challenge them. Two Stories of ImmigrationRead MoreIdentities Essay662 Words   |  3 PagesThere are many things that shape our identities from society, and family to things we learn on our own like experiences. Many struggle to find their identity and struggle between two (or more) identities. Some are very secure with their identities whether it’s their own, a combination of society and theirs, or society’s alone. The question is which one plays a bigger role? I think when we’re young authority figures and society plays a bigger role in life, but as you grow older, and become a teenagerRead MoreIdentity Essay : My Cultural Identity794 Words   |  4 PagesCulture Identity is part of a person’s self-conception and self-perception. It is equivalent to nationality , religion , ethnicity , social class and different generations. When it comes to cultural identity it has to do with you individually or socially . Socially or individually, one’s culture defines w ho they are as an individual person . My culture identity is composed of several different aspects of my life like the way I dress , my personality, and my family traditions. To begin with , theRead MoreSacrifice and Identity Essay667 Words   |  3 Pagessacrificing aspects of one’s identity† Identity is the set of behavioral or personal characteristics by which an individual is recognizable as a member of a group. Each people have their own personality, being different and unique from other people. Even though it’s different, each people have some similarity with others that connected them together as a community or a group. However, these groups is not open for all people, some people have to sacrifice their aspects of identity in order to belong toRead MoreEssay on Personal Identity1742 Words   |  7 PagesLocke’s concept of personal identity it is necessary to understand what he means by identity and what he means specifically by personal identity. Locke states there are three substances that we have ideas of and that have identities. He defines idea in Essay concerning Human Understanding as â€Å"whatsoever is the object of the understanding when a man thinks† (Essay, chapter 1, section 8). That is to say that an idea, to Locke, is the basic unit of human thought. Identity is based off of comparison

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Cause And Effect Of A Disabled Person With The People With...

Living in a world where there are so many controversies it is borderline impossible to not support some sort of cause. Examples of some of the more talked about causes in 2015 would be equal rights for women, marriage and gender equality, and the legalization of marijuana . These causes are most likely talked about most in America because no matter what they will have an affect on almost every person living in America. There are some more matters that most people do not hear about as much due to the fact that they only affect a small minority of the population- people with intellectual/physical disabilities. There are many popular organizations that do reach out to those who are living with a disability, but most of them do not go as far as helping build a career for someone with a disability. Most employers are scared to hire them due to ignorance and the popular belief that a disabled person is totally unable to perform a task with the same, if not more, quality. Throughout history, people with disabilities of all kinds in the United States have been given the short end of the stick in the work place. There are over 21 million working adults with disabilities in the United States, but out of all of those people â€Å"only four out of ten work full- or part time† (DePaul University). Even though forty percent of working-aged people with disabilities having some sort of employment does sound impressive, the nondisabled employment rate is now at a whopping eightyShow MoreRelatedMedical Marijuana And Medical Therapy2626 Words   |  11 PagesMedical marijuana refers to the use of cannabis as medical therapy in the palliative sense to treat diseases or alleviate symptoms. This treatment modality has proven to be a highly debatable issue within the medical field due to the use of this substance as an illicit drug. â€Å"The National Youth Risk Behavior Survey monitors priority health risk behaviors that contribute to the leading causes of death, disability, and social problems among youth and adults in the United States† (Center for DiseaseRead MoreDrug Trafficking And The United States10785 Words   |  44 Pagesincrease in drug trafficking has resulted to a radical increase in the number of people who are affected by the illegal drugs. In the United States, the number has risen to about 19.9 billions. This paper will therefore discuss drug trafficking, its causes, effects, prevention and war against it. Whoever will read this paper, he or she will be able to take care of themselves from drug selling, consumption and production. The person will also be able to teach and help others on how to leave or protect themselvesRead MoreThe Problem Of Drug Trafficking10787 Words   |  44 Pagesheroin, marijuana and cocaine. The system of drug trafficking in the United States as well as in other countries and continents remains very complex. Although the government and non-government bodies have set important laws to exclude the practice, drug trafficking has been a disturbing problem for many years. Many people who venture into this dangerous and prohibited business do it in search for money. It has been a belief that drug trafficking gives people a lot of money. As a result, people are ready

Northern Life Editor Free Essays

When there is an ever enduring effort for global health care and health and nutrition for all by WHO,   in Canada the government incurs   less than 10 per cent   of GDP on the contribution   of health care services.   According to the Annual Report 2004-2005 of Canada Health Act (CHA), the Government is providing a range of health services viz., health policy,   physician services, hospital   services, extended health care services, dental services wherein each of the service is insured on pre-paid basis in order to make the accessibility of services for all the eligible residents of Canada. We will write a custom essay sample on Northern Life Editor or any similar topic only for you Order Now Further the Government has also made a Health plan up to the period of 2013-2014 with the framework of Canada Health Transfer (CHT). In spite of these efforts, the Government of Canada is still challenged with some of the critical issues of rising diabetes, rheumatoid arthritis among aging population which will increase from 13-15 per cent by 2011. Also a fund of $ 262,000 has been allocated for treatment of meningitis among children. The above facts disclose that there is a severe need of health care professionals, as most of the present staff are retiring, it increases the load of work.   Also acute care and attention is required for each patient using technology in diagnosis, as the expectations of patients are always on higher side.   These necessarily evolve a system of human resource restructuring, to appoint new staff by way of work contracts or temporary staff workers for skilled areas, which require a top priority resolution. Further implementation of tele-medical advice and services would assist both the Government and health-seekers. Lack of adequate trained technicians, physicians, surgeons, anesthetists and supporting nurses with other administrative staff, would place Government of Canada in helpless state, in spite of its vigorous efforts to help citizens in health services.  Ã‚   Health and Community Services Act (1993) can induct medical students as trainees and other related workers into various hospitals, health centers for facilitating access to medical treatment for meeting long term sickness and emergency needs. Conclusion Considering the facts of above scenario, Government of Canada with the assistance of CHT must consider all the facts and develop a framework of human resources taking the advantage of globalization and migration work services and increase humanitarian as well as medical services for the residents of Canada and allow the continuance of good sense prevail as ever. (Cash contribution of $ 12,650 billion for the fiscal year 2004-2005) . Conclusively,   urging the Government to look into the issue. Sincerely, Brunnette Medical Student No.30 Backstreet Toronto References Tony Clement, Minister of Health Accessed 6 November, 2006 http://www.hc-sc.gc.ca/hcs-sss/alt_formats/hpb-dgps/pdf/2004-05_e.pdf          How to cite Northern Life Editor, Essay examples

Marketing Consumer Behavior Singtel Telecommunication Company

Question: Discuss about the Marketing Consumer Behavior Singtel Telecommunication Company. Answer: Company background SingTel is the top most telecommunication company of Singapore and it was incorporated in the year 1992 with named as Telecommunications Equipment. In the year 1993, it became a public sector company and it has the annual revenue almost 12600 dollars. The company has almost 600 million customers at present from almost 25 countries and the company operates a long distance relation with the customer (Solomon, 2014). The international submarine cable network of the company provides the connection of almost 100 countries with Singapore. The company SingTel mobile is the first operators that launch iPhone in Singapore in the year 2008. SingTel is the Singapores largest network operators. Company PESTLE Political Analysis Telecommunication companies including the SingTel company have entered into the era of the digital technology. To satisfy the demand of the customers the company is the trend toward the liberalization, deregulation, and privatization. For SingTel, these changes in the company create many challenges and opportunity also. The company is stimulating more innovative ideas and services for the market and the customers. Economics Analysis The factor that is affecting the SingTel Company directly is the economics factor. The increased boundary level for the organization to trade at the international level is the biggest opportunity for the company (Anderson He, 2015). To diverse, the economy Singapore government has done a heavy investment and for that, the SingTel Company is also having the opportunity. The growth in all the economic sectors is very much effective for the growth of the SingTel Company. Social Analysis Singapore is the mix social culture of Malays, Eurasians, Chinese, and Indians. The people of the Singapore are changing their lifestyles with the change in the time and they all are becoming digital. For the change of the lifestyle and habit of the people, the telecom companies are also changing (Lindquist et al., 2015). Customers are very much engaged with the use of the smartphones and internet and for that, the SingTel Company set their market to satisfy their customers need. Technological Analysis The technology of the telecom industry has changed a lot in the recent years. All new services like internet, e-commerce and other telecom services are introduced in the market. SingTel also cover all the services like other telecom company but their special identification is the internet based activity and e-commerce (Hantula Wells, 2014). SingTel has the most advanced technology for the user and they provide the best network for the customers. SingTel Company strategy for the long term growth is to invest more in the technology. Legal Analysis The IDA has taken the decision for Sing Tel's exemption request of the individual markets and customer segment to be applicable for the company. This will help the company to get the exemption from dominant regulation (Lantos, 2015). In the beginning, the company was a monopoly company but now they are the largest telecom company in Singapore. SWOT analysis SingTel Company has the strong market position in Singapore as it is the largest telecom company in Singapore (Loveland, 2016). They provide the best network for the user and also for the future generation and they have almost 600 million users. SingTel has the most advanced technology for the user and they provide the best network for the customers. Their main weakness is that they did a bad practice of acquisition that is they think they are the only one who is the best in the world and can do anything. One more of their weaknesses are that they give their 90% focus in the market of Singapore rather than expanding their trade. Their topmost opportunity is that the market of Singapore if full with the people of China, India, Malaysia and Eurasia so they have the best opportunity to develop in the market (Weller et al., 2015). Their main threat is the competition of the other telecom companies because of the other companies they have to change their pricing strategy for the customers (Vinerean et al., 2013). Their one more threat is that the technology is changing fast and to be in the world of digitization they have to face many challenges. SWOT Analysis Strengths They have very strong market position They provide the network of the next generation They have the high market share in the Singapore market They have the most advanced technology Weaknesses They had a very bad practice of acquisition They give too much focus on the Singapore market They gave very poor effort for the relation with the customers Opportunities They have the best market segment in Singapore market Their satellite and information technology fiber is also very advance Their network services and mobile data are also the best in the market They are trending to emerge the M2M communication i.e. Machine to machine Threats Increase in the number of the competitors Technology are changing in a rapid way They face great impact on operation for the regulatory changes Target market description SingTel is the telecommunication company of Singapore and their main target is the Singapore market and the customers. In Singapore, the company gets different segments of people especially the people from India, China, Eurasia and Malaysia (Inoue Kent, 2014). So to target the market of the Singapore based on the four segments of customers is the biggest opportunity of the company. Singapore is the strong country with the telecommunication sector and SingTel is the largest and the top most company of Singapore. Their target market is the entire city of Singapore and their target marketers are the people from India, China, Eurasia, and Malaysia. Their target is to get the maximum number of the customer and to become the top most telecom company in the world (Xiang et al., 2015). At present they have almost 600 million customers and the maximum is from the Singapore. They have many competitors like Ericsson, Star Hub etc. but they still hold their market position in the Singapore mark et as the top most operators of the network services (Cantallops Salvi, 2014). They segment their market as per the origin of the people and also as per the age of the customers because the young generations are the one who is using the technology most. So their main target markets are the customers of the Singapore because they are very much intended towards the use of the network services. Decision-making process Need recognition It is very important to underhand the desired importance and the implementation of the decision-making process as it helps in increasing the effectiveness of the work processes of the firm concerned. It is defined s the first basic step of the consumer buying behavior which is sometimes called as the problem identification (Zhao et al., 2014). It occurs when the respective customer has a demand or need which is not fulfilled. In this step, the actual need of the consumer is understood and thus after this SingTel can assist the customers in an effective way. Information search The search of the desired information is of great importance as it helps in evaluating the desired need of the customers from the services delivered to the concerned customers (Papadopoulos Heslop, 2014). It is therefore very important for the management team of SingTel to conduct an effective research method in order to bring out the relevant information regarding the evaluation of the need and the demands of the customers throughout the market segments concerned. This step also leads to the risk management strategies and these needs to be evaluated effectively. Evaluation of the Alternatives It has been seen that if the customer sets a choice for the particular purchase of the product then he or she looks for the best deal that can get from the respective market. There come several factors regarding the purchase of the product such as price, quality and the reliability of the services or the products offered by the organization (Kardes et al., 2014). Thus, it becomes more important for SingTel to come up with effective strategies so that the desired profitability can be increased to a large extent. Purchase decision This is one of the most crucial steps that help in providing the desired elevation in the execution of the business processes of the organization (Zeugner-Roth et al., 2015). The purchase decisions are one which helps in increasing the desired sales for a particular product or services offered to the organization. Influencing strategies needs to be adopted by the management team in order to increase the selling of the products and services offered by the organization. Post purchase evaluation It is the final step of the decision-making process which helps in accessing the consumer regarding his satisfaction concerning the purchase of the product or the service. It is purely based on the satisfaction level attained by the customer regarding the purchase of the product (Godey et al., 2016). The management team oaf SingTel needs to identify the satisfaction level of all its consumers as it will help in evaluating the effectiveness of the business processes concerned. Two social influences on buying behavior Two of the social influences affecting the consumer or the buyer behavior are reference groups and the role in the society. These play the most vital role in influencing the behavior of the consumer regarding the purchase of the particular product. the reference groups consist f the friends, family members, relatives and the co-workers which share their experiences regarding the use of the products and helps in increasing the sales of that particular product (Goh et al., 2013). The next is the identification of the role of the individual within the society that creates the crucial impact on the purchasing decision of the particular product. Two psychological influences on buying behavior Two of the psychological factors are motivation and need and Perception regarding the purchase of the product offered the concerned firm (Claiborne Sirgy, 2015). Needs regarding the product helps in motivating the customers to purchase the product or the services offered to them. The next is the development of the desired perception regarding the brand reputation and the quality and price of the product and these two bits of help in increasing the selling of that product concerned. Two personal influences on Buying Behavioral Two of the personal factors would be the occupation and the economic condition which generates enormous impact on the purchasing of the concerned products. The nature of the job generates a direct influence on the purchase behavior for the products (Funk et al., 2016). The next is the economic condition which reflects the purchasing of the product as per the money available. Four marketing strategy recommendations The fourmarketing strategy recommendations will be regarding the offering of the product throughout the targeted market areas. These will be the product, price, place, and promotions of the marketing. The product refers to the unmatched product quality for the customers (Stephen, 2016). The pricing should be different as per the competitors and selection of the place should be suitable to attract more customers. Final is the different ways of promoting the product which should be adopted by SingTel to promote the products throughout the competitive market segments Conclusion SingTel the largest telecom company in Singapore and the 20th top most company in the world is the company that provides the nest generation network services to their customers. This paper concludes that the company was the monopoly company in the beginning but they have changed as the time changed. 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